The 30-second effect: An experiment revealing the impact of television commercials on food preferences of preschoolers

Journal of the American Dietetic Association

Volumn 101, Issue 1, 2001, Pages 42-46

  Borzekowski, Dina L G ^a,b   Robinson, Thomas N ^b  

^a MOUNT SINAI SCHOOL OF MEDICINE   (United States)

^b STANFORD UNIVERSITY SCHOOL OF MEDICINE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CHILD; CLINICAL TRIAL; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; FEMALE; FOOD PREFERENCE; HUMAN; MALE; PRESCHOOL CHILD; PSYCHOLOGICAL ASPECT; RANDOMIZED CONTROLLED TRIAL; TELEVISION; UNITED STATES; VIDEORECORDING;

ADVERTISING; CALIFORNIA; CHILD; CHILD, PRESCHOOL; FEMALE; FOOD PREFERENCES; HUMANS; MALE; TELEVISION; VIDEOTAPE RECORDING;

EID: 0035233945     PISSN: 00028223     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0002-8223(01)00012-8     Document Type: Article

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