The literature on advertising and children’s food choice

Nutrition & Food Science

Volumn 96, Issue 5, 1996, Pages 15-18

  Young, Brian ^a   Hetherington, Marion ^b  

^a UNIVERSITY OF EXETER   (United Kingdom)

^b UNIVERSITY OF DUNDEE   (United Kingdom)

Author keywords

Advertising; Children; Food; Literature

Indexed keywords

EID: 84986037615     PISSN: 00346659     EISSN: None     Source Type: Journal    
DOI: 10.1108/00346659610129189     Document Type: Article

References (19)

1. Choate, R.B., “The sugar coated children's hour”, The Nation, 31 January 1972, pp. 146-8.
2. Gussow, J., “Counternutritional messages of TV ads aimed at children”, Journal of Nutrition Education, Vol. 4, Spring 1972, pp. 48-52.
3. Gussow, J., “It makes even milk a dessert - a report on the counternutritional messages of children's television advertising”, Clinical Pediatrics, Vol. 12, 1973, pp. 68-71.
4. Atkin, C.K. and Heald, G., “The content of children's toy and food commercials”, Journal of Communication, Vol. 27 No. 1, 1977, pp. 107-14.
5. Doolittle, J. and Pepper, R., “Children's TV ad content: 1974”, Journal of Broadcasting, Vol. 19 No. 2, 1975, pp. 131-42.
6. Cotugna, N., “TV ads on Saturday morning children's programming - what's new?”, Journal of Nutrition Education, Vol. 20 No. 3, 1988, pp. 125-7.
7. Barcus, F.E. and McLaughlin, L., Food Advertising on Children's Television: An Analysis of Appeals and Nutritional Content, Action on Children's Television, Newtonville, MA, 1978.
8. Young, B.M., The Incidence and Content of Television Advertising of Sugared Products to Children: A British Study, The Health Education Council, London, 1985.
9. Condry, J., Bence, P. and Scheibe, C., “Nonprogram content of children's television”, Journal of Broadcasting and Electronic Media, Vol. 32 No. 3, 1988, pp. 255-70.
10. Ward, S., Wackman, D. and Wartella, E., How Children Learn to Buy, Sage, Beverly Hills, CA, 1977.
11. Donkin, A.J.M., Tilston, C.H., Neale, R.J. and Gregson, K., “Children's food preferences: television advertising versus nutritional advice”, British Food Journal, Vol. 94 No. 9, 1992, pp. 6-9.
12. Donkin, A.J.M., Neale, R.J. and Tilston, C., “Children's food purchase requests”, Appetite, Vol. 21 No. 3, 1993, pp. 291-4.
13. Atkin, C.K., Effects of Television Advertising on Children: Report 7/Parent-Child Communication in Supermarket Breakfast Selection, USDEW, Michigan State University, East Lansing, MI, 1975.
14. Galst, J.P. and White, M.A., “The unhealthy persuader: the reinforcing value of television and children's purchase-influencing attempts at the supermarket”, Child Development, Vol. 47 No. 4, 1976, pp. 1089-96.
15. Gorn, G.J. and Goldberg, M.E., “Television and children's food habits: a big brother/sister approach”, in Manley-Casimir, M.E. and Luke, C. (Eds), Children and Television: A Challenge for Education, Praeger, New York, NY, 1987, ch. 3.
16. Goldberg, M.E., “A quasi-experiment assessing the effectiveness of TV advertising directed to children”, Journal of Marketing Research, Vol. 27 No. 4, 1990, pp. 445-54.
17. Bolton, R.N., “Modeling the impact of television food advertising on children's diets”, in Leigh, J.H. and Martin, C.R. Jr (Eds), Current Issues and Research in Advertising, Graduate School of Business Administration, Ann Arbor, MI, 1983.
18. Sheikh, A., Prasad, V.K. and Rao, T.R., “Children's TV commercials: a review of research”, Journal of Communication, Vol. 24, 1974, pp. 126-36.
19. Wiman, A.R., “Attitudes of parents and children toward children's television advertising”, Paper presented at Annual Conference of the Academy of Marketing Science, 1980.