Developing marketing strategies to increase vegetable consumption

Journal of Consumer Marketing

Volumn 30, Issue 5, 2013, Pages 427-435

  Darian, Jean C ^a   Tucci, Louis ^b  

^a RIDER UNIVERSITY   (United States)

^b The College of New Jersey   (United States)

Author keywords

Cluster analysis; Consumer preferences; Consumer segments; Consumers; Convenience; Discrete choice analysis; Marketing; Marketing vegetables; Nutrition; Vegetables

Indexed keywords

EID: 84880638855     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/JCM-02-2013-0468     Document Type: Article

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