Viral marketing: What is it, and what are the components of viral success?

The Connected Customer: The Changing Nature of Consumer and Business Markets

Volumn , Issue , 2011, Pages 257-282

  van der Lans, Ralf ^a   van Bruggen, Gerrit ^a  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

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EID: 84880512149     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203863565     Document Type: Chapter

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