An introduction to the application of (case 1) best-worst scaling in marketing research

International Journal of Research in Marketing

Volumn 30, Issue 3, 2013, Pages 292-303

  Louviere, Jordan ^a   Lings, Ian ^b   Islam, Towhidul ^c   Gudergan, Siegfried ^d   Flynn, Terry ^a  

^a UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^b QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^c UNIVERSITY OF GUELPH   (Canada)

^d UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Best worst scaling; Choice; Measurement; Preference

Indexed keywords

EID: 84879890297     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.10.002     Document Type: Article

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