Applying data mining on customer relationship management system for leisure coffee-shop industry: A Case study in Taiwan

Wiley Interdisciplinary Reviews: Data Mining and Knowledge Discovery

Volumn 3, Issue 2, 2013, Pages 129-139

  Chiang, Wen Yu ^a  

^a ALETHEIA UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER BENEFITS; CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS; CUSTOMER VALUES; DATA MINING TECHNOLOGY; FUZZY C-MEANS ALGORITHMS; MARKET SEGMENTATION; MARKETING PLAN;

COPYING; DATA MINING; FUZZY CLUSTERING; INDUSTRY; MANAGEMENT; SALES;

COMMERCE;

EID: 84879522096     PISSN: 19424787     EISSN: 19424795     Source Type: Journal    
DOI: 10.1002/widm.1084     Document Type: Article

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