Managing valuable Taiwanese airline passengers using knowledge discovery in database techniques

Journal of Air Transport Management

Volumn 13, Issue 6, 2007, Pages 362-370

  Wong, Jehn Yih ^a   Chung, Pi Heng ^a  

^a MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

Airlines; Decision tree; Frequency; Knowledge discovery in database; Monetary model; Recency

Indexed keywords

AIR TRANSPORTATION; AIRLINE INDUSTRY; DATABASE; INDUSTRIAL COMPETITION; MANAGEMENT; PROFITABILITY;

ASIA; EURASIA; FAR EAST; TAIWAN;

EID: 35348848489     PISSN: 09696997     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jairtraman.2007.07.001     Document Type: Article

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