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Journal of Interactive Marketing
Volumn 11, Issue 4, 1997, Pages 26-35
Expanding the role of the direct marketing database
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EID: 0142251963     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/(SICI)1522-7138(199723)11:43.0.CO;2-Y     Document Type: Article
Times cited : (6)
References (4)
  • 1
    • 79960500430 scopus 로고
    • Marketing with Style
    • March
    • McInerney, Lori (1991), "Marketing with Style," Inbound/Outbound, March, 12-15.
    • (1991) Inbound/Outbound , pp. 12-15
    • McInerney, L.1
  • 2
    • 79960526858 scopus 로고
    • Buick Ads Target ZIP Codes
    • April
    • Saratin, Raymond, and Cleveland Horton (1991), "Buick Ads Target ZIP Codes,"AdvertisingAge,April 1, 1,36.
    • (1991) Advertising Age , vol.1 , Issue.1 , pp. 36
    • Saratin, R.1    Horton, C.2
  • 3
    • 79960526642 scopus 로고
    • RJR vs. Philip Morris: The Battle of the Databases
    • September, 96.
    • Rapp, Stan, (1989), "RJR vs. Philip Morris: The Battle of the Databases," Direct Marketing, September, 96.
    • (1989) Direct Marketing , pp. 12-14
    • Stan, R.1
  • 4
    • 85031223766 scopus 로고    scopus 로고
    • Target Marketing, May, 12-14
    • "Smart Money," (1990), Target Marketing, May, 12-14.
    • Smart Money , pp. 1990

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.