CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns

Expert Systems with Applications

Volumn 39, Issue 9, 2012, Pages 7736-7742

  Shim, Beomsoo ^a   Choi, Keunho ^a   Suh, Yongmoo ^a  

^a Korea University   (South Korea)

Author keywords

Association rule; CRM strategy; Data mining; RFM; Sequential pattern

Indexed keywords

BASE CLASSIFIERS; CRM STRATEGY; CUSTOMER RELATIONSHIP MANAGEMENT; DATA MINING TECHNIQUES; LOGISTIC REGRESSIONS; ONLINE MARKETPLACES; ONLINE SHOPPING; RFM; SEARCH COSTS; SEQUENTIAL PATTERNS; TRANSACTION DATA;

ASSOCIATION RULES; DATA MINING; DECISION TREES; KNOWLEDGE ENGINEERING; LOGISTICS; NEURAL NETWORKS; SHOPPING CENTERS;

ELECTRONIC COMMERCE;

EID: 84858334097     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.01.080     Document Type: Article

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