Corporate social responsibility effects on social network sites

Journal of Business Research

Volumn 66, Issue 10, 2013, Pages 1889-1895

  Jeong, Hyun Ju ^a   Paek, Hye Jin ^b   Lee, Mira ^c  

^a UNIVERSITY OF KENTUCKY   (United States)

^b Hanyang University   (South Korea)

^c DongJak Gu   (South Korea)

Author keywords

Cause sponsorship; Cause related marketing; Corporate social responsibility; Impression management; Social network sites

Indexed keywords

EID: 84878636969     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.02.010     Document Type: Article

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