New business client acquisition using social networking sites

Electronic Markets

Volumn 23, Issue 2, 2013, Pages 93-103

  Kazienko, Przemyslaw ^a   Szozda, Natalia ^b   Filipowski, Tomasz ^a   Blysz, Wieslaw ^c  

^a WROCLAW UNIVERSITY OF TECHNOLOGY   (Poland)

^b WROCLAW UNIVERSITY OF ECONOMICS   (Poland)

^c Research Engineering Center Sp Z Oo   (Poland)

Author keywords

B2B; Business hubs; Business market; Client acquisition; Industrial market; Marketing; Online social system; Social networking site; Social networks

Indexed keywords

EID: 84878524885     PISSN: 10196781     EISSN: 14228890     Source Type: Journal    
DOI: 10.1007/s12525-013-0123-9     Document Type: Article

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