An analysis of consumer reactions to green strategies

Journal of Product and Brand Management

Volumn 22, Issue 2, 2013, Pages 118-128

  Borin, Norm ^a   Lindsey Mullikin, Joan ^a   Krishnan, R ^b  

^a CALIFORNIA POLYTECHNIC STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

Author keywords

Ecological; Environmental; Environmental management; Green marketing; Green operations; Green product; Sustainable

Indexed keywords

EID: 84878216855     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421311320997     Document Type: Article

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