Circumventing traditional markets: An empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors

Journal of Marketing Theory and Practice

Volumn 21, Issue 2, 2013, Pages 195-210

  Wolf, Marco ^a   McQuitty, Shaun ^b  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b ATHABASCA UNIVERSITY   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84878164260     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679210205     Document Type: Article

References (75)

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20. Gelber, Steven M. (1997), "Do-It-Yourself: Constructing, Repairing and Maintaining Domestic Masculinity American Quarterly, 49 (1), 66-112.
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25. -(2006b), "ROSEPEKICECIVECI vs. CCV in The Service-Dominant Logic of Marketing: Dialog, Debate and Directions, Robert F. Lusch and Stephen L. Vargo, eds., Armonk, NY: M.E. Sharpe, 208-223.
26. Home Improvement Research Institute (2013), "March 2013 Home Improvement Market Sales Forecast Increased 5.4% in 2012 with Slightly Slower Growth of 4.3% in 2013 Tampa (available at www.hiri.org/?page=Media/).
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28. Hu, Li-tze, and Peter M. Bentler (1999), "Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria Versus New Alternatives Structural Equation Modeling: A Multidisciplinary Journal, 6 (1), 1-55.
29. Huneke, Mary (2005), "The Face of the Un-Consumer: An Empirical Examination of the Practice of Voluntary Simplicity in the Unites States Psychology & Marketing, 22 (2), 527-550. (Pubitemid 40912181)
30. Kahle, Lynn R. (1983), Social Values and Social Change: Adaptation to Life in America, New York: Praeger.
31. Kaplan, David (1995), "Statistical Power in Structural Equation Modeling in Structural Equation Modeling: Concepts Issues and Applications, Rick H. Hoyle, ed., Thousand Oaks, CA: Sage, 100-117.
32. Kotler, Phillip (1986), "The Prosumer Movement: A New Challenge for Marketers in Advances in Consumer Research, vol. 13, Richard J. Lutz, ed., Provo, UT: Association for Consumer Research, 510-513.
33. Kruglanski, Arie W. (1975), "The Endogenous-Exogenous Partition in Attribution Theory Psychological Review, 82 (6), 387-406.
34. Lastovicka, John L., and Erich A. Joachimsthaler (1988), "Improving the Detection of Personality-Behavior Relationships in Consumer Behavior Journal of Consumer Research, 14 (4), 583-587.
35. -, Lance A. Bettencourt, Renee S. Hughner, and Ronald J. Kuntze (1999), "Lifestyle of the Tight and Frugal: Theory and Measurement Journal of Consumer Research, 26 (1), 85-99.
36. Lengnick-Hall, Cynthia A. (1996), "Customer Contributions to Quality: A Different View of the Customer Oriented Firm Academy of Management Review, 21 (3), 791-824.
37. Leonard-Barton, Dorothy (1981), "Voluntary Simplicity Lifestyles and Energy Conversation Journal of Consumer Research, 8 (3), 243-252.
38. Lepper, Mark R., and Jennifer Henderlong (2000), "Turning 'Play' into Work and 'Work' into Play: 25 Years of Research on Intrinsic Versus Extrinsic Motivation in Intrinsic and Extrinsic Motivation: The Search for Optimal Motivation and Performance, Carol Sansone and Judith M. Harackiewicz, eds., New York: Academic Press, 257-310.
39. Ligas, Mark (2000), "People, Products, and Pursuits: Exploring the Relationship Between Consumers' Goals and Product Meaning Psychology & Marketing, 17 (11), 983-1003.
40. personal Influence Journal of Consumer Research, 15 (2), 473-481.
41. Belk, Russell W. (1988), "Possessions and the Extended Self Journal of Consumer Research, 15 (2), 139-168.
42. Bendapudi, Neeli, and Robert P. Leone (2003), "Psychological Implications of Customer Participation in Co-Production Journal of Marketing, 67 (1), 14-28. (Pubitemid 36161221)
43. Bogdon, Amy S. (1996), "Homeowner Renovation and Repair: The Decision to Hire Someone Else to Do the Project Journal of Housing Economics, 5 (4), 323-350. (Pubitemid 126166723)
44. Brown, Steven P., and Richard F. Beltramini (1989), "Consumer Complaining and Word of Mouth Activities: Field Evidence in Advances in Consumer Research, vol. 16, Thomas K. Srull, ed., Provo, UT: Association for Consumer Research, 9-16.
45. Bush, Alan, Anil Menon, and Denise Smart (1987), "Media Habits of the Do-It-Yourselfers Journal of Advertising Research, 27 (5), 14-20.
46. Churchill, Gilbert A. (1979), "A Paradigm for Developing Better Measures of Marketing Constructs Journal of Marketing Research, 16 (1), 64-73.
47. Craig-Lee, Margaret, and Constance Hill (2002), "Understanding Voluntary Simplifiers Psychology & Marketing, 19 (2), 184-210.
48. Csikszentmihalyi, Mihaly, and Eugene Rochberg-Halton (1981), The Meaning of Things: Domestic Symbols and the Self, London: Cambridge University Press.
49. Dabholkar, Pratibha (1996), "Consumer Evaluations of New Technology-Based Self-Service Options International Journal of Research in Marketing, 13 (1), 29-51.
50. Deci, Edward L., R. Koestner, and Richard L. Ryan (1999), "A Meta-Analytic Review of Experiments Examining Effects of Extrinsic Rewards on Intrinsic Motivation Psychological Bulletin, 125 (6), 627-668.
51. DIY in Europe (2000), "Strukturwandel im Deutschen DIY-Markt" [Structural Change in the German DIY Market], Marktanalyse Do-It-Yourself 1999, Munich (available at http://tourismusprojekt.de/pdf/strukturwandel.pdf).
52. Epstein, Seymour (1980), "The Stability of Behavior: Implications for Psychological Research American Psychologist, 35 (9), 790-806.
53. Etgar, Michael (2008), "A Descriptive Model of the Consumer Co-Production Process Journal of the Academy of Marketing Science, 36 (1), 97-108.
54. Etzioni, Amiat (1998), "Voluntary Simplicity: Characterization, Select Psychological Implications, and Societal Consequences Journal of Economic Psychology, 19 (5), 619-643. (Pubitemid 128338597)
55. Franke, Nikolaus, Peter Keinz, and Christoph J. Steger (2009), "Testing Value of Customization: When Do Customers Really Prefer Products Tailored to Their Preferences?" Journal of Marketing, 73 (3), 103-121.
56. Gelber, Steven M. (1997), "Do-It-Yourself: Constructing, Repairing and Maintaining Domestic Masculinity American Quarterly, 49 (1), 66-112.
57. Gerbing, David W., and James C. Anderson (1988), "An Updated Paradigm for Scale Development Incorporating Unidimensionality and Assessment Journal of Marketing Research, 25 (2), 186-192.
58. Hair, Joseph F., Jr., William C. Black, Barry J. Babin, Rolph E. Anderson, and Ronald L. Tatham (2006), Multivariate Data Analysis, Upper Saddle River, NJ: Prentice Hall.
59. Herche, Joel (1994), "Measuring Social Values: A Multi-Item Adaptation to the List of Values MILOV Working Paper no. 94-101, Marketing Science Institute, Cambridge, MA.
60. Holbrook, Morris B. (2006a), "Consumption Experience, Customer Value, and Subjective Personal Introspective: An Illustrative Photographic Essay Journal of Business Research, 59 (1), 714-725. (Pubitemid 43717448)
61. -(2006b), "ROSEPEKICECIVECI vs. CCV in The Service-Dominant Logic of Marketing: Dialog, Debate and Directions, Robert F. Lusch and Stephen L. Vargo, eds., Armonk, NY: M.E. Sharpe, 208-223.
62. Home Improvement Research Institute (2013), "March 2013 Home Improvement Market Sales Forecast Increased 5.4% in 2012 with Slightly Slower Growth of 4.3% in 2013 Tampa (available at www.hiri.org/?page=Media/).
63. Hornik, Jacob, and Laurence P. Feldman (1982), "Retailing Implications of the Do-It-Yourself Consumer Movement Journal of Retailing, 58 (2), 44-63.
64. Hu, Li-tze, and Peter M. Bentler (1999), "Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria Versus New Alternatives Structural Equation Modeling: A Multidisciplinary Journal, 6 (1), 1-55.
65. Huneke, Mary (2005), "The Face of the Un-Consumer: An Empirical Examination of the Practice of Voluntary Simplicity in the Unites States Psychology & Marketing, 22 (2), 527-550. (Pubitemid 40912181)
66. Kahle, Lynn R. (1983), Social Values and Social Change: Adaptation to Life in America, New York: Praeger.
67. Kaplan, David (1995), "Statistical Power in Structural Equation Modeling in Structural Equation Modeling: Concepts Issues and Applications, Rick H. Hoyle, ed., Thousand Oaks, CA: Sage, 100-117.
68. Kotler, Phillip (1986), "The Prosumer Movement: A New Challenge for Marketers in Advances in Consumer Research, vol. 13, Richard J. Lutz, ed., Provo, UT: Association for Consumer Research, 510-513.
69. Kruglanski, Arie W. (1975), "The Endogenous-Exogenous Partition in Attribution Theory Psychological Review, 82 (6), 387-406.
70. Lastovicka, John L., and Erich A. Joachimsthaler (1988), "Improving the Detection of Personality-Behavior Relationships in Consumer Behavior Journal of Consumer Research, 14 (4), 583-587.
71. -, Lance A. Bettencourt, Renee S. Hughner, and Ronald J. Kuntze (1999), "Lifestyle of the Tight and Frugal: Theory and Measurement Journal of Consumer Research, 26 (1), 85-99.
72. Lengnick-Hall, Cynthia A. (1996), "Customer Contributions to Quality: A Different View of the Customer Oriented Firm Academy of Management Review, 21 (3), 791-824.
73. Leonard-Barton, Dorothy (1981), "Voluntary Simplicity Lifestyles and Energy Conversation Journal of Consumer Research, 8 (3), 243-252.
74. Lepper, Mark R., and Jennifer Henderlong (2000), "Turning 'Play' into Work and 'Work' into Play: 25 Years of Research on Intrinsic Versus Extrinsic Motivation in Intrinsic and Extrinsic Motivation: The Search for Optimal Motivation and Performance, Carol Sansone and Judith M. Harackiewicz, eds., New York: Academic Press, 257-310.
75. Ligas, Mark (2000), "People, Products, and Pursuits: Exploring the Relationship Between Consumers' Goals and Product Meaning Psychology & Marketing, 17 (11), 983-1003.