Discovering interest groups for marketing in virtual communities: An integrated approach

Journal of Business Research

Volumn 66, Issue 9, 2013, Pages 1360-1366

  Wang, Kai Yu ^a   Ting, I Hsien ^b   Wu, Hui Ju ^c  

^a BROCK UNIVERSITY   (Canada)

^b NATIONAL UNIVERSITY OF KAOHSIUNG   (Taiwan)

^c NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

Author keywords

Advertising; Recommendation system; Social network analysis (SNA); Virtual community; Web mining; Word of mouth (WOM) marketing

Indexed keywords

EID: 84878162792     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.02.037     Document Type: Article

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