Measuring consumer devotion: Antecedents and consequences of passionate consumer behavior

Journal of Marketing Theory and Practice

Volumn 21, Issue 1, 2013, Pages 7-30

  Ortiz, Mandy ^a   Reynolds, Kristy ^b   Franke, George ^b  

^a HAWAII PACIFIC UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84878131083     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679210101     Document Type: Article

References (76)

1. Ball, A. Dwayne, and Lori H. Tasaki (1992), The Role and Measurement of Attachment in Consumer Behavior, Journal of Consumer Psychology, 1 (2), 155-172.
2. Bearden, William O., Richard G. Netemeyer, and Jessee E. Teel (1989), Measurement of Consumer Susceptibility to Interpersonal Influence, Journal of Consumer Research, 15 (4), 473-481.
3. Belk, Russell W. (1995), Collecting in a Consumer Society, London: Routledge.
4. -, and Janeen Arnold Costa (1998), The Mountain Man Myth: A Contemporary Consuming Fantasy, Journal of Consumer Research, 25 (3), 218-240. (Pubitemid 128374206)
5. -, and Gülner Tumbat (2005), The Cult of Macintosh, Consumption, Markets and Culture, 8 (3), 205-217.
6. -, Güliz Ger, and Søren Askegaard (2003), The Fire of Desire: A Multisited Inquiry into Consumer Passion, Journal of Consumer Research, 30 (3), 326-351. (Pubitemid 38118556)
7. -, Melanie Wallendorf, and John F. Sherry Jr. (1989), The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey, Journal of Consumer Research, 16 (1), 1-38.
8. Bhattacharya, C.B., and Sankar Sen (2003), Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies, Journal of Marketing, 67 (2), 76-88. (Pubitemid 36507811)
9. Bloch, Peter H., and Grady D. Bruce (1984), Product Involvement as Leisure Behavior, in Advances in Consumer Research, vol. 11, Thomas Kinnear, ed., Provo, UT: Association for Consumer Research, 197-202.
10. Branscombe, Nyla, and Daniel L. Wann (1992), Role of Identification with a Group, Arousal, Categorization Processes, and Self-Esteem in Sports Spectator Aggression, Human Relations, 45 (10), 1013-1033.
11. Bristow, Dennis N., and Richard J. Sebastian (2001), Holy Cow! Wait 'til Next Year! A Closer Look at the Brand Loyalty of Chicago Cubs Baseball Fans, Journal of Consumer Marketing, 18 (3), 256-275.
12. Burnett, Melissa S., and Dale A. Lunsford (1994), Conceptualizing Guilt in the Consumer Decision-Making Process, Journal of Consumer Marketing, 11 (3), 33-43.
13. Buttle, Francis, and Jamie Burton (2002), Does Service Failure Influence Customer Loyalty Journal of Consumer Behavior, 1 (3), 217-227.
14. Childers, Terry L. (1986), Assessment of the Psychometric Properties of an Opinion Leadership Scale, Journal of Marketing Research, 23 (May), 184-188.
15. Chung, Emily, Michael B. Beverland, Francis Farrelly, and Pascale Quester (2008), Exploring Consumer Fanaticism: Extraordinary Devotion in the Consumption Context, in Advances in Consumer Research, vol. 35, Angela Y. Lee and Dilip Soman, eds., Duluth, MN: Association for Consumer Research, 333-340.
16. Churchill, Gilbert A., Jr. (1979), A Paradigm for Developing Better Measures of Marketing Constructs, Journal of Marketing Research, 16 (February), 64-73.
17. Dahl, Darren W., Heather Onea, and Rajesh V. Manchanda (2003), The Nature of Self Reported Guilt in Consumption Contexts, Marketing Letters, 14 (3), 159-171. (Pubitemid 39051213)
18. Denzin, Norman K., and Yvonna S. Lincoln (1998), Collecting and Interpreting Qualitative Materials, Beverly Hills, CA: Sage.
19. DeVellis, Robert F. (2003), Scale Development Theory and Application, Thousand Oaks, CA: Sage.
20. Deweese, Chelsea (2005), Howling Wolves Draw Crowds to Yellowstone to Follow the Packs, Wall Street Journal, June 21, A1, A10.
21. Dick, Alan S., and Kunal Basu (1994), Consumer Loyalty: Towards an Integrated Conceptual Framework, Journal of the Academy of Marketing Science, 22 (2), 99-113.
22. Doss, Erika (1999), Elvis Culture: Fans, Faith & Image, Lawrence: University Press of Kansas.
23. Dotson, Michael J., and Eva M. Hyatt (1998), The Social Dimension of Sports Fanaticism and Its Relationship to Purchase Behavior, Society for Marketing Advances, 22 (2), 14-17.
24. Erlandson, David A., Edward L. Harris, Barbara L. Skipper, and Steve D. Allen (1993), Doing Naturalistic Inquiry, Newbury Park, CA: Sage.
25. Faber, Ronald J., and Thomas C. O'Guinn (1992), A Clinical Screener for Compulsive Buying, Journal of Consumer Research, 19 (3), 459-469.
26. Fornell, Claes, and David F. Larcker (1981), Evaluating Structural Equation Models with Unobservable Variables and Measurement Error, Journal of Marketing Research, 28 (February), 39-50.
27. Funk, Daniel C., and Jeff James (2001), The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Commitment to Sport, Sport Management Review, 4 (2), 119-150.
28. -, Lynne L. Ridinger, and Anita M. Moorman (2004), Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams, Leisure Sciences, 26 (1), 35-61. (Pubitemid 38261861)
29. Givhan, Robin (2005), Wookiee at Me! Clothes Make the Myth, Washington Post, C01.
30. Glaser, Barney G., and Anselm L. Strauss (1999), The Discovery of Grounded Theory: Strategies for Qualitative Research, New York: Aldine de Gruyter.
31. Hawes, John M., and James Lumpkin (1984), Understanding the Outshopper, Journal of the Academy of Marketing Science, 12 (4), 200-217.
32. Haynal, Andre, Mildos Molnar, and Gerard de Puymege (1983), Fanaticism: A Historical and Psychoanalytical Study, New York: Schocken.
33. Hill, Ronald Paul, and Harold Robinson (1991), Fanatic Consumer Behavior: Athletics as a Consumption Experience, Psychology & Marketing, 8 (2), 79-99.
34. Holbrook, Morris B. (1987), An Audiovisual Inventory of Some Fanatic Consumer Behavior: The 25 Cent Tour of a Jazz Collector's Home, in Advances in Consumer Research, vol. 14, Melanie Wallendorf and Paul Anderson, eds., Provo, UT: Association for Consumer Research, 144-149.
35. Hunt, Kenneth A., Terry Bristol, and R. Edward Bashaw (1999), A Conceptual Approach to Classifying Sports Fans, Journal of Services Marketing, 13 (6), 439-452.
36. James, Jeffrey D., and Galen T. Trial (2001), The Motivation Scale for Sport Consumption: Assessment of the Scale's Psychometric Properties, Journal of Sport Behavior, 24 (1), 108-121.
37. Jöreskog, Karl G., and Dag Sörbom (2005), LISREL 8: User's Reference Guide, 2d ed., Lincolnwood, IL: Scientific Software International.
38. Kahney, Leander (2004), The Cult of Mac, San Francisco: No Starch Press.
39. Kozinets, Robert V. (1997), I Want To Believe: A Netnography of The X-Philes' Subculture of Consumption, in Advances in Consumer Research, vol. 24, Merrie Brucks and Deborah J. MacInnis, eds., Provo, UT: Association for Consumer Research, 470-475.
40. -(2001), Utopian Enterprise: Articulating the Meanings of Star Trek's Culture of Consumption, Journal of Consumer Research, 28 (1), 67-88.
41. Lehmann, Donald R. (1987), Pumping Iron III: An Examination of Compulsive Lifting, in Advances in Consumer Research, vol. 14, Melanie Wallendorf and Paul Anderson, eds., Provo, UT: Association for Consumer Research, 129-131.
42. Lichtenstein, Donald R., Peter H. Bloch, and William C. Black (1988), Correlates of Price Acceptability, Journal of Consumer Research, 15 (2), 243-252.
43. Luschen, Gunther R.F., and George H. Sage (1981), Handbook of Social Science of Sport, Champaign, IL: Stipes.
44. Matzler, Kurt, Elisabeth A. Pichler, and Andrea Hemetsberger (2007), Who Is Spreading the Word The Positive Influence of Extraversion on Consumer Passion and Brand Evangelism, in Marketing Theory and Applications, vol. 18, Andrea L. Dixon and Karen A. Machleit, eds., Chicago: American Marketing Association, 25-32.
45. McAlexander, James H., Stephen K. Kim, and Scott D. Roberts (2003), Loyalty: The Influences of Satisfaction and Brand Community Integration, Journal of Marketing Theory and Practice, 11 (4), 1-11.
46. McCrumb, Sharyn (2005), St. Dale, New York: Kensington.
47. McPherson, Barry D. (1975), Sport Consumption and the Economics of Consumerism, in Sport and Social Order: Contributions to the Sociology of Sport, Donald W. Ball and John W. Loy, eds., Reading, MA: Addison-Wesley, 243-275.
48. Milgram, Stanley (1977), The Social Meaning of Fanaticism, Etc., 34 (March), 58-61.
49. Morris, D.S., Bradley R. Barnes, and James E. Lynch (1999), Relationship Marketing Needs Total Quality Management, Total Quality Management, 10 (4), 659-665.
50. Muniz, Albert M., Jr., and Thomas C. O'Guinn (2001), Brand Community, Journal of Consumer Research, 27 (4), 412-432. (Pubitemid 33399612)
51. Netemeyer, Richard G., William O. Bearden, and Subhash Sharma (2003), Scaling Procedures, Thousand Oaks, CA: Sage.
52. Newman, Jay (1986), Fanatics and Hypocrites, Buffalo, NY: Prometheus.
53. O'Guinn, Thomas C., and Ronald J. Faber (1989), Compulsive Buying: A Phenomenological Exploration, Journal of Consumer Research, 16 (2), 147-157.
54. Oliver, Richard L. (1993), Cognitive, Affective, and Attribute Bases of the Satisfaction Response, Journal of Consumer Research, 20 (3), 418-430.
55. Patton, Michael Quinn (2002), Qualitative Research and Evaluation Methods, 2d ed., Thousand Oaks, CA: Sage.
56. Pichler, Elisabeth A., and Andrea Hemetsberger (2007), 'Hopelessly Devoted to You': Towards an Extended Conceptualization of Consumer Devotion, in Advances in Consumer Research, vol. 34, Gavan Fitzimons and Vicki Morwitz, eds., Duluth, MN: Association for Consumer Research, 194-199.
57. -, and-(2008), Driven by Devotion-How Consumers Interact with Their Objects of Devotion, in Advances in Consumer Research, vol. 35, Angela Y. Lee and Dilip Soman, eds., Duluth, MN: Association for Consumer Research, 439-444.
58. Pimentel, Robert W., and Kristy E. Reynolds (2004), A Model for Consumer Devotion: Affective Commitment with Proactive Sustaining Behaviors, Academy of Marketing Science Review, 2004 (5), 1-48.
59. Redden, James, and Carol J. Steiner (2000), Fanatical Consumers: Towards a Framework for Research, Journal of Consumer Marketing, 17 (4), 322-337.
60. Reynolds, Kristy E., and Mark J. Arnold (2000), Customer Loyalty to the Salesperson and the Store: Examining Relationship Customers in an Upscale Retail Context, Journal of Personal Selling & Sales Management, 20 (2), 89-99.
61. Rudin, Josef (1969), Fanaticism: A Psychological Analysis, London: University of Notre Dame.
62. Schouten, John W., and James H. McAlexander (1995), Subcultures of Consumption: An Ethnography of the New Bikers, Journal of Consumer Research, 22 (1), 43-61.
63. -,-, and Harold F. Koenig (2007), Transcendent Customer Experience and Brand Community, Journal of the Academy of Marketing Science, 35 (3), 357-368.
64. Shank, Matthew D., and Fred M. Beasley (1998), Fan or Fanatic: Refining a Measure of Sports Involvement, Journal of Sport Behavior, 21 (4), 435-444.
65. Slama, Mark E., and Armen Tashchian (1987), Validating the S O R Paradigm for Consumer Involvement with a Convenience Good, Journal of the Academy of Marketing Science, 15 (1), 36-45.
66. Spector, Paul E. (1992), Summated Rating Scale Construction: An Introduction, Newbury Park, CA: Sage.
67. Staw, Barry M. (1981), The Escalation of Commitment to a Course of Action, Academy of Management Review, 6 (4), 577-587.
68. St. John, Warren (2004), Rammer Jammer Yellowhammer: A Journey into the Heart of Fan Mania, New York: Crown.
69. Tajfel, Henri, and John C. Turner (1986), The Social Identity Theory of Inter-Group Behavior, in Psychology of Intergroup Relations, S. Worchel and L.W. Austin, eds., Chicago: Nelson-Hall.
70. Thompson, Craig, William B. Locander, and Howard R. Pollio (1989), Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology, Journal of Consumer Research, 16 (2), 133-146.
71. Thorne, Scott, and Gordon C. Bruner (2006), An Exploratory Investigation of the Characteristics of Consumer Fanaticism, Qualitative Market Research: An International Journal, 9 (1), 51-72. (Pubitemid 43091612)
72. Torres, Kimberly (2005), Fans Wait for Midnight Release of Harry Potter, WNDUTV 16, July 15.
73. Unger, Lynette S., and Jerome B. Kernan (1983), On the Meaning of Leisure: An Investigation of Some Determinants of the Subjective Experience, Journal of Consumer Research, 9 (4), 381-392.
74. Wann, Daniel L. (2003), The Norelco Sport Fanatics Survey: Examining Behaviors of Sport Fans, Psychological Reports, 92 (3), 930-936. (Pubitemid 39110010)
75. -, Michael P. Schrader, and Anthony M. Wilson (1999), Sport Fan Motivation: Questionnaire Validation, Comparisons by Sport, and Relationship to Athletic Motivation, Journal of Sport Behavior, 22 (1), 114-139.
76. Zaichkowsky, Judith Lynne (1985), Measuring the Involvement Construct, Journal of Consumer Research, 12 (3), 341-352.