Testing the moderating effects of toolkits and user communities in personalization: The case of social networking service

Decision Support Systems

Volumn 55, Issue 1, 2013, Pages 31-42

  Wang, Yonggui ^a   Li, Dahui ^b  

^a UNIVERSITY OF INTERNATIONAL BUSINESS AND ECONOMICS   (China)

^b UNIVERSITY OF MINNESOTA DULUTH   (United States)

Author keywords

Co creation; Customization toolkits; Leading edge status; Personalization; Social networking service; User innovation

Indexed keywords

CO-CREATION; CUSTOMIZATION TOOLKITS; LEADING EDGE STATUS; PERSONALIZATIONS; SOCIAL NETWORKING SERVICES; USER INNOVATION;

INDUSTRY; SOCIAL NETWORKING (ONLINE);

SALES;

EID: 84877785971     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2012.12.045     Document Type: Article

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