Exploring the business potential of social media: An utilitarian and hedonic motivation approach

25th Bled eConference - eDependability: Reliable and Trustworthy eStructures, eProcesses, eOperations and eServices for the Future, Proceedings

Volumn , Issue , 2012, Pages 1-14

  Mikalef, Patrick ^a   Giannakos, Michail ^a   Pateli, Adamantia ^a  

^a Ionian University   (Greece)

Author keywords

E Commerce; Empirical Analysis; Hedonic Motivation; Internet Shopping; Social Media; Utilitarian Motivation

Indexed keywords

COMMERCE; ELECTRONIC COMMERCE; LEAST SQUARES APPROXIMATIONS; SOCIAL NETWORKING (ONLINE);

EMPIRICAL ANALYSIS; HEDONIC MOTIVATIONS; INTERNET SHOPPING; SOCIAL MEDIA; UTILITARIAN MOTIVATIONS;

MOTIVATION;

EID: 84876997516     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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