The role of local perceptions in the marketing of rural areas

Journal of Destination Marketing and Management

Volumn 2, Issue 1, 2013, Pages 4-13

  Giles, Emma L ^a   Bosworth, Gary ^b   Willett, Joanie ^c  

^a NEWCASTLE UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF LINCOLN   (United Kingdom)

^c UNIVERSITY OF EXETER   (United Kingdom)

Author keywords

Communication; Place identity; Place marketing; Rural development; Tourism

Indexed keywords

EID: 84876714684     PISSN: 2212571X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jdmm.2012.11.004     Document Type: Article

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