Adoption of personalisation mobile services: Evidence from young Australians

22nd Bled eConference eEnablement: Facilitating an Open, Effective and Representative eSociety - Proceedings

Volumn , Issue , 2009, Pages 117-132

  Hill, Sally Rao ^a   Troshani, Indrit ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Adoption; Australia; Consumer; Mobile services; Personalisation

Indexed keywords

ADOPTION; AUSTRALIA; CONSUMER; MOBILE SERVICE; PERSONALISATION;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 84876395710     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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