The toyota recall crisis: Media impact on toyota's corporate brand reputation

Corporate Reputation Review

Volumn 16, Issue 2, 2013, Pages 99-117

  Fan, David ^a   Geddes, David ^b   Flory, Felix ^c  

^a UNIVERSITY OF MINNESOTA   (United States)

^b InfoTrend Inc   (United States)

^c Evolve24 ^*  (United States)

Author keywords

news media; opinion; prediction; social media; time series; Toyota

Indexed keywords

EID: 84876378865     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/crr.2013.6     Document Type: Article

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