Enhancing Validity and Reliability Through Feedback-Driven Exploration: A Study in the Context of Conjoint Analysis

Systemic Practice and Action Research

Volumn 26, Issue 3, 2013, Pages 217-238

  Boesch, Irene ^a   Schwaninger, Markus ^b   Weber, Michael ^a   Scholz, Roland W ^a  

^a ETH ZURICH   (Switzerland)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Conjoint analysis; Exploratory research; Feedback driven exploration; Preferences

Indexed keywords

EID: 84876074727     PISSN: 1094429X     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11213-012-9248-6     Document Type: Article

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