Teaching Bayesian statistics to marketing and business students

American Statistician

Volumn 62, Issue 3, 2008, Pages 195-198

  Allenby, Greg M ^a   Rossi, Peter E ^b  

^a OHIO STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

Bayesm package; Hierarchical models; Posterior inference; R software

Indexed keywords

EID: 49649087476     PISSN: 00031305     EISSN: None     Source Type: Journal    
DOI: 10.1198/000313008X330801     Document Type: Article

References (1)

1. Rossi, P. E., Allenby, G. M., and McCulloch, R. (2005), Bayesian Statistics and Marketing, New York: Wiley.