Testing the Impact of Message Interactivity on Relationship Management and Organizational Reputation

Journal of Public Relations Research

Volumn 25, Issue 2, 2013, Pages 188-206

  Lee, Hyunmin ^a   Park, Hyojung ^b  

^a SAINT LOUIS UNIVERSITY   (United States)

^b LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84875828608     PISSN: 1062726X     EISSN: 1532754X     Source Type: Journal    
DOI: 10.1080/1062726X.2013.739103     Document Type: Article

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