Media catching and the journalist-public relations practitioner relationship: How social media are changing the practice of media relations

Journal of Public Relations Research

Volumn 22, Issue 3, 2010, Pages 241-264

  Waters, Richard D ^a   Tindall, Natalie T J ^b   Morton, Timothy S ^c  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958196441     PISSN: 1062726X     EISSN: 1532754X     Source Type: Journal    
DOI: 10.1080/10627261003799202     Document Type: Article

References (71)

1. Abraham, C. (2009). Helping a reporter out is big business for HARO. Retrieved September 28, 2009 from http://www.socialmedia.biz/2009/09/21/helping-a-reporter-out-is-big-business-for-haro/
2. Alfonso, G.-H., & Miguel, R. (2006). Trends in online media relations: Web-based corporate press rooms in leading international companies. Public Relations Review, 32, 267-275.
3. Anderson, B. D., & Swenson, R. (2008). What's critical about pr and new media technologies? Using professional case studies and expertise to develop classroom content and learning objectives. In T. McCorkindale, Ed., 2008 Public Relations Society of America Educators Academy Proceedings (pp. 109-114). New York, NY: Public Relations Society of America. BadPitch Blog. (n.d.). Retrieved from http://badpitch.blogspot.com
4. Berger, B. K. (2001). Private issues and public policy: Locating the corporate agenda in agenda-setting theory. Journal of Public Relations Research, 13, 91-126.
5. Berkowitz, D. (1990). Refining the gatekeeping metaphor for local television news. Journal of Broadcasting & Electronic Media, 34, 55-68.
6. Burns, K. S. (2008, May). A historical examination of the development of social media and its application to the public relations industry. Paper presented the International Communication Association conference, Montreal.
7. Callison, C. (2003). Media relations and the Internet: How Fortune 500 company Web sites assist journalists in news gathering. Public Relations Review, 29, 29-41.
8. Cameron, G. T., Sallot, L. M., & Curtin, P. A. (1997). Public relations and the production of news: Critical review and theoretical framework. Communication Year Book, 20, 111-115.
9. Carroll, C. E., & McCombs, M. (2003). Agenda-setting effects of business news on the public's images and opinions about major corporations. Corporate Reputation Review, 6, 36-46.
10. Cho, S. (2006). The power of public relations in media relations: A national survey of health pr practitioners. Journalism & Mass Communication Quarterly, 83, 563-580.
11. Cline, C. (1982). The image of public relations in mass communication textbooks. Public Relations Review, 8, 63-72.
12. Comrie, M. (1997). Media tactics in New Zealand's crown health enterprises. Public Relations Review, 23, 161-176.
13. Curtin, P. A., & Rhodenbaugh, E. (2001). Building the news agenda on the environment: A comparison of public relations and journalistic sources. Public Relations Review, 27, 179-195.
14. Daniel, C. T. (2000). Your site or mine? Courting the press along the information superhighway. New Directions for Community Colleges, 2000, 73-77.
15. Davis, A. (2000). Public relations, news production, and changing patterns of source access in the British national media. Media, Culture & Society, 22, 39-59.
16. Deacon, D., Fenton, N., & Bryman, A. (1999). From inception to reception: The natural history of a news item. Media, Culture & Society, 21, 5-31.
17. Defren, T. (2006). The social media news release debuts-Download the template today. Retrieved January 30, 2009 from to http://www.pr-squared.com/2006/05/the_social_media_press_release.html
18. Dozier, D. M., Grunig, L. A., & Grunig, J. E. (1995). Manager's guide to excellence in public relations and communication management. Mahwah, NJ: Lawrence Erlbaum Associates.
19. Duke, S. (2002). Wired science: Use of World Wide Web and email in science public relations. Public Relations Review, 28, 311-324.
20. Esrock, S. L., & Leichty, G. B. (1999). Corporate World Wide Web pages: Serving the news media and other publics. Journalism & Mass Communication Quarterly, 76, 456-467.
21. Fawkes, J., & Tench, R. (2005, May). Practitioner resistance to theory-An evaluation of employers' attitudes towards public relations education. Paper presented at the meeting of the International Communication Association, New York.
22. Franklin, B., & Murphy, D. (1999). Making the local news: Local journalism in context. New York: Routledge.
23. Gandy, O. (1982). Beyond agenda setting: Information subsidies and public policy. Norwood, NJ: Ablex.
24. Gray, E. R., & Balmer, J. M. T. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31, 695-702.
25. Grunig, J. E. (2001). Two-way symmetrical public relations: Past, present, and future. In R. L. Heath (Ed.), Handbook of public relations (pp. 11-30). Thousand Oaks, CA: Sage.
26. Holbrook, R., & Hill, T. (2005). Agenda-setting and priming in prime time television: Crime dramas as political cues. Political Communication, 22, 277-295.
27. Hon, L. C., & Grunig, J. (1999). Guidelines for measuring relationships in public relations. Gainesville, FL: Institute for Public Relations Research.
28. Howard, C. M., & Mathews, W. K. (2006). On deadline: Managing media relations. Prospect Heights, IL: Waveland.
29. Iyengar, S. (1990). The accessibility bias in politics: Television news and public opinion. International Journal of Public Opinion Research, 2, 1-15.
30. Jewett, R., & Dahlberg, L. (2009). The trouble with twittering: Integrating social media into mainstream news. International Journal of Media and Cultural Politics, 5, 233-246.
31. Kent, M. L., & Taylor, M. (2003). Maximizing media relations: A Web site checklist. Public Relations Quarterly, 48, 14-18.
32. Kiousis, S., Mitrook, M., Wu, X., & Seltzer, T. (2006). First-and second-level agenda-building and agenda-setting effects: Exploring the linkages among candidate news releases, media coverage, and public opinion during the 2002 Florida gubernatorial election. Journal of Public Relations Research, 18, 265-285.
33. Kiousis, S., Popescu, C., & Mitrook, M. (2007). Understanding influence on corporate reputation: An examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective. Journal of Public Relations Research, 19, 147-165.
34. Kopenhaver, L. L., Martinson, D., & Ryan, M. (1984). How public relations practitioners and editors in Florida view each other. Journalism Quarterly, 61, 860-865, 884.
35. Lee, B., Lancendorfer, K., & Lee, K. J. (2005). Agenda-setting and the internet: The intermedia influence of Internet bulletin boards on newspaper coverage of the 2000 general election in South Korea. Asian Journal of Communication, 15, 57-71.
36. Len-Ríos, M. E., Hinnant, A., Park, S.-A., Cameron, G. T., Frisby, C. M., & Youngah, L. (2009). Health news agenda building: Journalists' perceptions of the role of public relations. Journalism & Mass Communication Quarterly, 86, 315-331.
37. Lim, J. (2006). Cross-lagged analysis of agenda setting among online news media. Journalism & Mass Communication Quarterly, 83, 298-312.
38. Lipinski, D., & Neddenriep, G. (2004). Using new media to get old media coverage. Harvard International Journal of Press=Politics, 9, 7-21.
39. Lopez-Escobar, E., Pablo, J., Maxwell, L., Federico, M., & Lennon, R. (1998). Two levels of agenda setting among advertising and news in the 1995 Spanish elections. Political Communication, 15, 225-238.
40. McCombs, M. (2005). A look at agenda-setting: Past, present, and future. Journalism Studies, 6, 543-557.
41. Napoli, P. M., Taylor, M., & Powers, G. (1998). Writing activities of public relations practitioners: The relationship between experience and writing tasks. Public Relations Review, 25,369-380.
42. Neuendorf, K. A. (2002). The content analysis guidebook. Thousand Oaks, CA: Sage.
43. Pincus, J. D., Rimmer, T., Rayfield, R. E., & Cropp, F. (1993). Newspaper editors' perceptions of public relations: How business, news, and sports editors differ. Journal of Public Relations Research, 5, 27-45.
44. ProfNet. (n.d.). Welcome to ProfNet. Retrieved July 3, 2009 from https:==profnet.prnewswire.com/
45. Reber, B. H., & Kim, J. K. (2006). How activist groups use Websites in media relations: Evaluating online press rooms. Journal of Public Relations Research, 18, 313-333.
46. Roberts, M., Wanta, W., & Dzwo, T.-H. (2002). Agenda setting and issue salience online. Communication Research, 29, 452-465.
47. Rowse, D. (2007). How to pitch bloggers-21 tips. Retreived October 1, 2009 from http:// www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/
48. Rubel, S. (2008). Does the thrill of the chase make PR obsolete. Retreived March 16, 2009 from http://www.micropersuasion.com/2008/08/does-the-thrill.html
49. Russell, K. (2007). Using Weblogs in public relations education. Teaching Public Relations, 73(Fall), 1-5.
50. Sallot, L. M., & Johnson, E. (2006). To contact...or not? Investigating journalists' assessments of public relations subsidies and contact preferences. Public Relations Review, 32, 83-86.
51. Schiffer, A. J. (2006). Blogswarms and press norms: News coverage of the Downing Street memo controversy. Journalism & Mass Communication Quarterly, 83(3), 494-510.
52. Schwitzer, G. (2004). A statement of principles for health care journalists. American Journal of Bioethics, 4, W9-W13.
53. Shaw, T., & White, C. (2004). Public relations and journalism educators' perceptions of media relations. Public Relations Review, 30, 493-502.
54. Shin, J. H., & Cameron, G. T. (2003a). Informal relations: A look at personal influence in media relations. Journal of Communication Management, 7, 239-253.
55. Shin, J. H., & Cameron, G. T. (2003b). The interplay of professional and cultural factors in the online source-reporter relationship. Journalism Studies, 4, 253-272.
56. Shin, J. H., & Cameron, G. T. (2003c). The potential of online media relations to address false consensus between source and reporter: A coorientational analysis of PR professionals and journalists in Korea. Journalism & Mass Communication Quarterly, 80, 401-410.
57. Shoemaker, P., & Reese, S. (1991). Mediating the messages: Theories of influence on mass media content. New York: Longman.
58. Singer, J. B. (2005). The political j-blogger: Normalizing a new media to fit old norms and practices. Journalism, 6, 173-198.
59. Smith, A. (2008). New numbers for blogging and blog readership. Pew Internet & American Life Project. Retrieved September 1, 2009 from http://www.pewinternet.org/Commentary/2008/July/New-numbers-for-blogging-and-blog-readership.aspx
60. Spicer, C. (1995). Organizational public relations: A political perspective. Mahwah, NJ: Lawrence Erlbaum Associates.
61. Sweetser, K., Golan, G., & Wanta, W. (2008). Intermedia agenda setting in television, advertising, and blogs during the 2004 election. Mass Communication and Society, 11, 197-216.
62. Sweetser, K., & Lariscy, R. W. (2008). Candidates make good friends: An analysis of candidates' uses of Facebook. International Journal of Strategic Communication, 2, 175-198.
63. Tilley, E., & Hollings, J. (2008, July). Still stuck in "a love-hate relationship": Understanding journalists' enduring and impassioned duality toward public relations. Paper presented at the ANZCA Conference, Wellington, New Zealand.
64. Vliengenthart, R., & Walgrave, S. (2008). The contingency of intermedia agenda setting: A longitudinal study in Belgium. Journalism & Mass Communication Quarterly, 85, 860-877.
65. Wallsten, K. (2007). Agenda setting and the blogosphere: An analysis of the relationship between mainstream media and political blogs. Review of Policy Research, 24, 567-587.
66. Waters, R. D. (2007, August). The impact of media relations on donations to charitable relief efforts: A test of the agenda setting theory. Presented to the Association for Education in Journalism and Mass Communication conference, communication theory and methodology division, Washington, DC, August.
67. Waters, R. D. (2009). The importance of understanding donor preference and relationship cultivation strategies. Journal of Nonprofit and Public Sector Marketing, 21, 327-346.
68. Waters, R. D., & Lord, M. L. (2009). Examining how advocacy groups build relationships on the Internet. International Journal of Nonprofit and Voluntary Sector Marketing, 14, 231-241.
69. Wells, B., & Spinks, N. (1999). Media relations: Powerful tools for achieving service quality. Managing Service Quality, 9, 246-256.
70. Yoon, Y. (2005). A scale for measuring media relations efforts. Public Relations Review, 31, 434-436.
71. Zoch, L., & Molleda, J. C. (2006). Building a theoretical model of media relations using framing, information subsidies, and agenda-building. In C. H. Botan & V. Hazleton (Eds.), Public relations theory II (pp. 279-310). Mahwah, NJ: Lawrence Erlbaum Associates.