Success Factors of Cause-Related Marketing in Germany

Agribusiness

Volumn 29, Issue 2, 2013, Pages 207-227

  Langen, Nina ^a   Grebitus, Carola ^b   Hartmann, Monika ^a  

^a UNIVERSITY OF BONN   (Germany)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84875618711     PISSN: 07424477     EISSN: 15206297     Source Type: Journal    
DOI: 10.1002/agr.21331     Document Type: Article

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