The effectiveness of post-disaster recovery marketing messages—the case of the 2009 Australian Bushfires

Journal of Travel and Tourism Marketing

Volumn 29, Issue 1, 2012, Pages 87-103

  Walters, Gabrielle ^a   Mair, Judith ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Destinations; Disaster and crisis; Experimental design; Recovery marketing

Indexed keywords

EID: 84875489246     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2012.638565     Document Type: Article

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