The tourism market's response to the 2009 black saturday bushfires: The case of Gippsland

Journal of Travel and Tourism Marketing

Volumn 27, Issue 8, 2010, Pages 844-857

  Walters, Gabrielle ^a   Clulow, Valerie ^a  

^a UNIVERSITY OF BALLARAT   (Australia)

Author keywords

Black saturday bushfires; Destination image; Disaster recovery marketing; Media interpretation

Indexed keywords

EID: 78650243067     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2010.527250     Document Type: Article

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