Benefit Segmentation of Seaside Destination in the Phase of Market Repositioning: The Case of Portorož

International Journal of Tourism Research

Volumn 15, Issue 2, 2013, Pages 138-151

  Rudež, Helena Nemec ^a   Sedmak, Gorazd ^a   Bojnec, Štefan ^a  

^a UNIVERSITY OF PRIMORSKA   (Slovenia)

Author keywords

Benefit segmentation; Cluster analysis; Market positioning; Product innovation; Seaside destination

Indexed keywords

COASTAL ZONE; DEMAND ANALYSIS; PHYSICAL ACTIVITY; TOURISM MARKET; TOURIST BEHAVIOR; TOURIST DESTINATION;

MEDITERRANEAN SEA;

EID: 84874937679     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.881     Document Type: Article

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