Enhancing the persuasive influence of entertainment-education events: Rhetorical and aesthetic strategies for constructing narratives

Critical Arts

Volumn 27, Issue 1, 2013, Pages 56-74

  Gesser Edelsburg, Anat ^a,b   Singhal, Arvind ^c  

^a UNIVERSITY OF HAIFA   (Israel)

^b TEL AVIV UNIVERSITY   (Israel)

^c UNIVERSITY OF TEXAS AT EL PASO   (United States)

Author keywords

entertainment education event; narratives; persuasive influence; rhetorical strategies

Indexed keywords

EID: 84874636641     PISSN: 02560046     EISSN: 19926049     Source Type: Journal    
DOI: 10.1080/02560046.2013.766973     Document Type: Article

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