The theory behind entertainment-education

Entertainment-Education and Social Change: History, Research, and Practice

Volumn , Issue , 2003, Pages 117-149

  Sood, Suruchi ^a   Menard, Tiffany ^b   Witte, Kim ^a,c  

^a JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH   (United States)

^b Michigan Public Health Institute   (United States)

^c MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84916968618     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410609595     Document Type: Chapter

References (98)

1. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
2. Armstrong, S. (1997). Soul City. World Health, 50(6), 24-25.
3. Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice-Hall.
4. Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice-Hall.
5. Bandura. A. (1995). Exercise of personal and collective efficacy. In A. Bandura (Ed.), Self-efficacy in changing societies (pp. 1-45). New York: Cambridge University Press.
6. Bandura, A. (1997). Self-efficacy: The essence of control. New York: Freeman Press.
7. Becker, M. H., & Rosenstock, I. M. (1987). Comparing social learning theory and the health belief model. In W. B. Ward (Ed.), Advances in health education and promotion, Volume 2 (pp. 245-249). Greenwich, CT: JAI.
8. Bentley, E. (1967). The life of drama. New York: Atheneum.
9. Blumler J. G., & E. Katz (1974). The uses of mass communication. Thousand Oaks, CA: Sage.
10. Boulay, M., Storey, J. D., and Sood, S. (2002). Indirect exposure to a family planning mass media campaign in Nepal. Journal of Health Communication, 7, 379-399.
11. Bouman, M., Maas, L., & Kok, G. (1998). Health education in television entertainment-Medisch Centrum West: A Dutch drama serial. Health Education Research, 13(4), 503-518.
12. Bouman, M. P. A. (1998). The turtle and the peacock: Collaboration for prosocial change. Wageningen, The Netherlands: Wageningen Agricultural University.
13. Bouman, M. P. A., & Wieberdink, M. S. C. (1993). Villa Borghese: A soap series on heart health. Canadian Journal of Cardiology, 9 (Supplement D), 145D-146D.
14. Brown, W. (1990). Prosocial effects of entertainment television in India. Asian Journal of Communication, 1(1), 113-135.
15. Brown, W. J. & Cody, M. J. (1991). Effects of a prosocial television soap opera in promoting women's status. Human Communication Research, 18(1), 114-142.
16. Cohen, Bernard (1963). The press and foreign policy. Princeton, NJ: Princeton University Press.
17. Dauchez, P. (2002). Useful theatre in Mali. Communication processes. 2: Defiance and dominance. Retrieved July 15, 2002, from http://www.iias.nl/host/ccrss/cp/cp2/cp2-Useful.html.
18. Davenport-Sypher, B., McKinley, M., Ventsam, S., & Valdeavellano, E. E.(2002). Fostering reproductive health through entertainment-education in the Peruvian Amazon: The social construction of Bienvenida Salud! Communication Theory, 12(2), 192-205.
19. Dearing, J. W., & Rogers, E. M. (1996). Agenda-setting. Thousand Oaks, CA: Sage.
20. Dervin, B. (1990). Audience as listener and learner, teacher and confidante: The sense making approach. In R. E. Rice and C. K. Atkin (Eds.), Public communication campaigns (pp. 67-86). Thousand Oaks, CA: Sage.
21. DiClemente, C. C., & Prochaska, J. O. (1985). Processes and stages of change: Coping and competence in smoking behavior change. In S. Shiffman & T. A.Willis (Eds.), Coping and substance abuse (pp. 319-334). San Diego, CA: Academic Press.
22. Figueroa, M. E.; Kincaid, D. L., Rani, M., & Lewis, G. (2002). Communication for social change: An integrated model for measuring the process and its outcomes. Communication for Social Change Working Paper Series. Retrieved September 23, 2002, http://www.comminit.com/stcfscindicators/sld-5997.html.
23. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
24. Fishbein, M., Bandura, A., Triandis, H. C., Kanfer, F. H., Becker, M. H., & Middlestadt, S. E. (1991). Factors influencing behavior and behavior change: Final report of the theorists' workshop. Washington, DC: National Institutes of Mental Health.
25. Fishbein, M., Triandis, H. C., Kanfer, E. H., Becker, M. H., Middlestadt, S. E., & Eichler, A. (2000). Factors influencing behavior and behavior change. In A. S. Baum, T. A. Revenson, & J. E. Singer (Eds.), Handbook of health psychology. Mahwah, NJ: Lawrence Erlbaum Associates.
26. Forgacs, D. (Ed.) (1989). An Antonio Gramsci reader: Selected writings, 1916-1935. NewYork: Schocken.
27. Goldstein, S., Anderson, A., Usdin, S., & Japhet, G. (2001). Soul Buddyz: A children's rights mass media campaign in South Africa. Health and Human Rights, 5(2), pp. 163-173.
28. Gunther, A. and Storey, J. D. (2002, in press). The influence of presumed influence. Journal of Communication.
29. Horton D., & Wohl R. (1956). Mass communication and para-social interaction: Observation on intimacy at a distance. Psychiatry, 19(3), 188-211.
30. Janz, N., & Becker, M. (1984). The health belief model: A decade later. Health Education Quarterly, 11, 1-47.
31. Jato, M. N., Simbakalia, C., Tarasevich, J. M., Awasum, D. N., Kihinga, C. N. B., & Ngirwamungu, E. (1999). The impact of multimedia family planning promotion on the contraceptive behavior of women in Tanzania. International Family Planning Perspectives, 25(2), 60-67.
32. Jung, C. G. (1970) Archetypes and the collective unconscious. Buenos Aires: Ed. Paidos.
33. Kane, T. T., Gueye, M., Speizer, I., Pacque-Margolis, S., & Baron, D. (1998). The impact of a family planning multimedia campaign in Bamako, Mali. Studies in Family Planning, 29(3), 309-323.
34. Kim, Y. M., Kols, A., Nyakauru, R., Marangwanda, C., and Chibatamoto, P. (2001). Promoting sexual responsibility among young people in Zimbabwe. International Family Planning Perspectives, 27(1), 11-19.
35. Kim, Y. M., & Marangwanda, C. (1997). Stimulating men's support for long-term contraception: A campaign in Zimbabwe. Journal of Health Communication, 2, 271-297.
36. Kincaid, D. L. (2000a). Mass media, ideation, and contraceptive behavior: A longitudinal analysis of contraceptive change in the Philippines. Communication Research 27(6):723-63.
37. Kincaid, D. L. (2000b). Social networks, ideation, and contraceptive behavior in Bangladesh: A longitudinal analysis. Social Science & Medicine, 50, 215-231.
38. Kincaid, D. L. (2002). Drama, emotion, and cultural convergence. Communication Theory, 12(2), 136-152.
39. Kincaid, D. L., Figueroa, M. E., Storey, D., & Underwood, C. (1999). Ideation and contraceptive behavior: The relationship observed in five countries. Paper presented at the Population Association of America, New York.
40. Kincaid, D. L., Figueroa, M. E., Storey, D., & Underwood, C. (2001). Communication, ideation, and contraceptive use: The relationships observed in five countries. Baltimore, MD: Johns Hopkins University's Center for Communication Programs.
41. Law, S., & Singhal, A. (1999). Efficacy in letter-writing to an entertainment-education radio serial. Gazette, 61(5), 355-372.
42. Lazarsfeld, P., Berleson, B., & Gaudet, H. (1968). The people's choice: How the voter makes up his mind in a presidential campaign. New York: Columbia University Press.
43. Lippman, W. (1922). Public opinion. New York: Harcourt Brace.
44. MacLean, P. D. (1973). A triune concept of the brain and behavior. Toronto, Canada: University of Toronto Press.
45. McCombs, M., and Shaw, D. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36, 176-185.
46. McGuire, W. J. (1969). Attitudes and attitude change. In G. Lindsey & E. Aronson (Eds.), Handbook of social psychology (Vol. 2). Reading, MA: Addison-Wesley.
47. McGuire, W. J. (1989). Theoretical foundations of campaigns. In R. E. Rice and C. K. Atkin (Eds.), Public communication campaigns. Thousand Oaks, CA: Sage.
48. McQuail, D., Blumler J., & Brown R. (1972). The television audience: A revised perspective. In D. McQuail (Ed.): Sociology of mass communication. London: Longman.
49. Monahan, J. L. (1995). Using positive affect when designing health messages. In E. Maibach & R. L. Parrott (Eds.), Designing health messages: Approaches from communication theory and public health practice (pp. 81-98). Thousand Oaks, CA: Sage.
50. Mumby, D. K. (1988). Communication and power in organizations: Discourse, ideology and domination. Norwood, NJ: Ablex.
51. Murphy, S. T. (1990). The primacy of affect: Evidence and extension. Ph.D. dissertation, Ann Arbor, MI: University of Michigan.
52. Murphy, S. T., & Zajonc, R. B. (1993). Affect, cognition, and awareness: Affective priming with suboptimal and optimal stimulus. Journal of Personality and Social Psychology, 64(5), 723-739.
53. Nariman, H. (1993). Soap operas for social change. Westport, CT: Praeger.
54. Nzyuko, S. (1996). Does research have any role in information/education/communication Programs In Africa? An insider's view. Journal of Health Communication, 1,(2), 227-235.
55. Obregon, R. (1999). Colombian telenovelas and public health messages: A focus on HIV/AIDS and sexuality issues. College Park, PA: Pennsylvania State University. Dissertation Abstracts: AAT 9960642.
56. Papa, M., Singhal, A., Law, S., Pant, S., Sood, S., Rogers, E. M., and Shefner-Rogers, C. (2000) Entertainment-education and social change: An analysis of parasocial interaction, social learning and paradoxical communication. Journal of Communication, 50(4), 31-55.
57. Patel, D. S. (2002). Changing health knowledge, attitudes, and behavioral intentions: An analysis of howmuch educational content should be inserted into an entertainment-education program. Ph.D. dissertation. East Lansing: MI. Michigan State University.
58. Petty, R. E., & Cacioppo, J. T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag.
59. Piotrow, P. T., Kincaid, D. L., Hindin, M. J., Lettenmaier, C. L., Kuseka, I., Silberman, T., Zinanga, A., Chikara, F., Adamchak, D. J., Mbizvo, M. T., Lynn, W., Kumah, O. M., & Kim, Y. M. (1992). Changing men's attitudes and behavior: The Zimbabwe Male Motivation Project. Studies in Family Planning, 23(6), 365-375.
60. Piotrow, P. T. Kincaid, D. L., Rimon J. G., II, Rinehart, W. (1997). Health communications: Lessons from family planning and reproductive health. Westport, CT: Praeger.
61. Piotrow, P. T., Rimon, J. G., Winnard, K., Kincaid, D. L., Huntington, D., & Convisser, J. (1990). Mass media family planning promotion in three Nigerian cities. Studies in Family Planning, 21(5), 265-274.
62. Rogers, E. M. (2003). Diffusion of Innovations. (5th ed.). New York: Free Press.
63. Rogers, E. M., Vaughan, P.W., Swalehe, R. M. A., Rao, N., Svenkerud, P., & Sood, S. (1999). Effects of an entertainment-education radio soap opera on family planning behavior in Tanzania. Studies in Family Planning, 30(3), 193-211.
64. Rokeach, M. (1968). Beliefs, attitudes, and values. San Francisco: Jossey-Bass.
65. Rokeach, M. (1973). The nature of human values. New York: Free Press.
66. Rubin, A. M., & Perse, E. M. (1987). Audience activity and soap opera involvement: A uses and effects investigation. Human Communication Research, 14,(2), 246-268.
67. Sabido, M. (1989). Soap operas in Mexico. Paper presented at the Entertainment for Social Change Conference. Los Angeles, CA: Annenberg School for Communication, University of Southern California.
68. Shannon, C. E., & Weaver, W. (1949). The mathematical theory of communication. Urbana, IL: University of Illinois Press.
69. Sharan, M. & Valente, T.W. (2002). Spousal communication and family planning adoption: Effects of a radio drama serial in Nepal. International Family Planning Perspectives, 28(1), 16-25.
70. Sherif, M., Sherif, K., & Nebergall, R. (1965). Attitude and attitude change: The social judgmentinvolvement approach. Philadelphia: Saunders.
71. Singhal, A., Obregon, R., & Rogers, E. M. (1994). Reconstructing the story of Simplemente Maria, the most popular telenovela in Latin America of all time. Gazette, 54(1), 1-15.
72. Singhal, A. & Rogers, E. M. (1999). Entertainment-education: A communication strategy for social change. Mahwah, NJ: Lawrence Erlbaum Associates.
73. Singhal, A., & Rogers, E. M. (2002). A theoretical agenda for entertainment-education. Communication Theory, 12, 117-135.
74. Singhal, A., Rogers, E. M., & Brown, W. J. (1993). Harnessing the potential of entertainmenteducation telenovelas. Gazette, 51(1), 1-18.
75. Slack, J. O. (1989). Contextualizing technology. In B. Dervin, L. Grossberg, B. J. O'Keefe, & E. Wartella (Eds.), Rethinking communication: Paradigm exemplars (pp. 329-345). Thousand Oaks, CA: Sage.
76. Slater, M. D., & Rouner, D. (2002). Entertainment-education and elaboration likelihood: Understanding the rocessing of narrative persuasion. Communication Theory, 12(2), 173-191.
77. Sood, S. (2002). Audience involvement and entertainment-education. Communication Theory, 12,(2), 153-172.
78. Sood, S., & Rogers, E. M. (2000). Dimensions of intense parasocial interaction by letter-writers to a popular entertainment-education soap opera in India. Journal of Broadcasting and Electronic Media, 44(3), 386-414.
79. Soul City Model of Behavior Change (2002). http://www.soulcity.org.za/.
80. Soul City. (2001). Soul Buddyz: Evaluation design. Soul City. Retrieved July 30, 2002, from http://soulcity.org.za/Buddyz%20evaluation%20design.htm.
81. Soul City (2001a). Soul Buddyz evaluation-illustrative results. The Communication Initiative. Retrieved July 30, 2002, from http://www.comminit.com/stbuddyzeval/sld-4657.html.
82. Soul City (2001b). Soul City 4 evaluation: Illustrative results. Soul City. Retrieved July 30, 2002, from http://www.soulcity.org.za.
83. Soul City (2001c). Soul City 4 evaluation methodology-Volume 1. Soul City. Retrieved July 30th, 2002, from http://www.soulcity.org.za.
84. Sthapitanonda, P. (1995). Entertainment-education across cultures: A study of the effects of the 'Karate Kids' AIDS film in Thailand. (Doctoral dissertation, Ohio University, 1990). Dissertation Abstracts AAT 9614314.
85. Storey, D., Boulay, M., Karki, Y., Heckert, K., & Karmacharya, D. M. (1999). Impact of the Integrated Radio Communication Project in Nepal, 1994-1997. Journal of Health Communication, 4, 271-294.
86. Svenkerud, P., Rahoi, R., & Singhal, A. (1995). Incorporating ambiguity and archetypes in entertainment-education programming: Lessons learned from Oshin. Gazette, 55, 147-168.
87. Televisa's Institute for Communication Research (1981). Toward the use of soap operas. Paper presented at the International Institute of Communication, Strasbourg, France.
88. Thomas, R., Cahill, J., & Santilli, L. (1997). Using an interactive computer game to increase skill and self-efficacy regarding safer sex negotiation: Field test results. Health Education and Behavior, 24(1), 71-86.
89. USAID Egypt. (2002). Alam Simsim has unprecedented reach. USAID Egypt News. Retrieved June 5, 2002, from http://www.usaid-eg.org/detail.asp?id=54&news=1.
90. Usdin, S., Christofides, N., Malepe, L., & Maker, A. (2000). The value of advocacy in promoting social change: Implementing the new Domestic Violence Act in South Africa. Reproductive Health Matters, 8(16), 55-65.
91. Valente, T.W., & Bharath, U. (1999). An evaluation of the use of drama to communicate HIV/AIDS information. AIDS Education and Prevention, 11(3), 203-211.
92. Valente, T. W., Kim, Y. M., Lettenmaier, C., Glass, W., & Dibba, Y. (1994). Radio promotion of family planning in The Gambia. International Family Planning Perspectives, 20(3), 96-100.
93. Valente, T. W., Poppe, P. R., Alva, M. E., De Briceno, R. V., & Cases, D. (1995). Street theater as a tool to reduce family planning misinformation. International Quarterly of Community Health Education, 15(3), 279-289.
94. Vaughan, P.W., & Rogers, E. M. (2000). A staged model of communication effects: Evidence from an entertainment-education radio soap opera in Tanzania. Journal of HealthCommunication, 5, 203-227.
95. Vaughan, P. W., Rogers, E. M., Singhal, A., & Swalehe, R. M. (2000). Entertainment-education and HIV/AIDS prevention: A field experiment in Tanzania. Journal of Health Communication, 5, 81-100.
96. Wallerstein, N., & Bernstein, E. (1994). Introduction to community empowerment, participatory education, and health. Health Education Quarterly, 21(2), 141-148.
97. Witte, K. (1996). Notes from the field: Does publishing in academic journals make a difference?. Journal of Health Communication, 1, 221-226.
98. Yoder, P. S., Hornik, R., & Chirwa, B. C. (1996). Evaluating the program effects of a radio drama about AIDS in Zambia. Studies in Family Planning, 27(4), 188-204.