The effect of flow experience on user adoption of mobile TV

Behaviour and Information Technology

Volumn 32, Issue 3, 2013, Pages 263-272

  Zhou, Tao ^a  

^a HANGZHOU DIANZI UNIVERSITY   (China)

Author keywords

flow experience; mobile TV; perceived usefulness; user adoption

Indexed keywords

ADOPTION INTENTION; ATTENTION FOCUS; CONTENT QUALITIES; FLOW EXPERIENCE; FLOW THEORIES; MOBILE DATA SERVICE; MOBILE TV; PERCEIVED EASE OF USE; PERCEIVED ENJOYMENT; PERCEIVED USEFULNESS; SERVICE PROVIDER; SMALL SCREENS; THIRD GENERATION (3G) MOBILE; THREE DIMENSIONS; USAGE INTENTION; USER ADOPTIONS;

HUMAN COMPUTER INTERACTION; SOCIAL SCIENCES;

DIGITAL MULTIMEDIA BROADCASTING;

EID: 84874600415     PISSN: 0144929X     EISSN: 13623001     Source Type: Journal    
DOI: 10.1080/0144929X.2011.650711     Document Type: Review

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