Is a glass of Merlot the symbol of globalization?: An examination of the impacts of globalization on wine consumption in Asia

International Journal of Wine Business Research

Volumn 21, Issue 3, 2009, Pages 258-266

  Lee, Kyuho ^a  

^a WESTERN CAROLINA UNIVERSITY   (United States)

Author keywords

Asian studies; Consumer behaviour; Globalization; Wines

Indexed keywords

EID: 84986097831     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060910985971     Document Type: Article

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