Marketing Science: A strategic review

Marketing Science

Volumn 32, Issue 1, 2013, Pages 4-7

  Chintagunta, Pradeep ^a   Hanssens, Dominique ^b   Hauser, John R ^c   Raju, Jagmohan Singh ^d   Srinivasan, Kannan ^e   Staelin, Richard ^f  

^a UNIVERSITY OF CHICAGO   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^d UNIVERSITY OF PENNSYLVANIA   (United States)

^e CARNEGIE MELLON UNIVERSITY   (United States)

^f DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84873315424     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1120.0763     Document Type: Editorial

References (4)

1. Desai PS (2013) Marketing Science replication and disclosure policy. Marketing Sci. 32(1):1-3.
2. Desai PS, Bell D, Lilien G, Soberman D (2012) The Science-to- Practice initiative: Getting new marketing science thinking into the real world. Marketing Sci. 31(1):1-3.
3. Kuhn TS (1970) The Structure of Scientific Revolutions, 2nd ed. (University of Chicago Press, Chicago).
4. Mela CF, Roos J, Deng Y (2013) A keyword history of marketing science. Marketing Sci. 32(1):8-18.