Selecting optimal selling format of a product in B2C online auctions with boundedly rational customers

European Journal of Operational Research

Volumn 226, Issue 1, 2013, Pages 139-153

  Jiang, Zhong Zhong ^a   Fang, Shu Cherng ^b   Fan, Zhi Ping ^c   Wang, Dingwei ^d  

^a CENTRAL SOUTH UNIVERSITY   (China)

^b North Carolina State University   (United States)

^c NORTHEASTERN UNIVERSITY   (China)

^d NORTHEASTERN UNIVERSITY   (China)

Author keywords

Bounded rationality; Customer behavior; E commerce; Online auctions; Revenue management

Indexed keywords

COMMERCE; ELECTRONIC COMMERCE;

BOUNDED RATIONALITY; COMPUTATIONAL EXPERIMENT; COMPUTATIONAL RESULTS; CUSTOMER BEHAVIOR; INTERNET TECHNOLOGY; ONLINE AUCTION SITES; ONLINE AUCTIONS; REVENUE MANAGEMENT;

SALES;

EID: 84873056273     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2012.10.003     Document Type: Article

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