Intercultural differences in responses to health messages on social media from spokespeople with varying levels of ethnic identity

Computers in Human Behavior

Volumn 29, Issue 3, 2013, Pages 1255-1259

  Spence, Patric R ^a   Lachlan, Kenneth A ^b   Spates, Stephen A ^c   Lin, Xialing ^a  

^a UNIVERSITY OF KENTUCKY   (United States)

^b UNIVERSITY OF MASSACHUSETTS BOSTON   (United States)

^c UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Behavioral intentions; Ethnic identity; Healthcare information seeking; Response efficacy; Social media

Indexed keywords

HEALTH CARE;

BEHAVIORAL INTENTION; ETHNIC IDENTITY; INFORMATION SEEKING; RESPONSE EFFICACY; SOCIAL MEDIA;

SOCIAL NETWORKING (ONLINE);

EID: 84873035349     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2012.12.013     Document Type: Article

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