Visitors of two types of museums: A segmentation study

Expert Systems with Applications

Volumn 40, Issue 6, 2013, Pages 2224-2232

  Brida, Juan Gabriel ^a   Disegna, Marta ^a   Scuderi, Raffaele ^a  

^a FREE UNIVERSITY OF BOLZANO   (Italy)

Author keywords

Bagged Clustering; Logit models; Motivation; Museum; Segmentation

Indexed keywords

BAGGED CLUSTERING; BINARY VARIABLES; CLUSTERING METHODS; K-MEANS; LOGIT MODELS; MANAGERIAL IMPLICATIONS; MARKET SEGMENTATION; MEASUREMENT TOOLS; NORTHERN ITALY; PARTITIONING METHODS; SEGMENTATION ANALYSIS; SOUTH TYROL;

CLUSTER ANALYSIS; COMMERCE; IMAGE SEGMENTATION; MARKETING; MOTIVATION;

MUSEUMS;

EID: 84872850023     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.10.039     Document Type: Article

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