A case study of applying data mining techniques in an outfitter's customer value analysis

Expert Systems with Applications

Volumn 36, Issue 3 PART 2, 2009, Pages 5909-5915

  Huang, Shian Chang ^a   Chang, En Chi ^b   Wu, Hsin Hung ^a  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Bagged clustering algorithm; Cluster quality assessment; Fuzzy c means method; K means method; Value analysis

Indexed keywords

CLUSTER ANALYSIS; DATA MINING; FUZZY SYSTEMS; IMAGE SEGMENTATION; QUALITY CONTROL; SALES; VALUE ENGINEERING;

CLUSTER QUALITIES; CLUSTERING TECHNIQUES; CUSTOMER VALUE ANALYSIS; DATA CLASSIFICATION; FUZZY C MEANS METHOD; FUZZY C-MEANS CLUSTERING METHOD; K-MEANS METHOD; MARKETING STRATEGY;

CLUSTERING ALGORITHMS;

EID: 58349093713     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.07.027     Document Type: Article

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