Segmenting markets by bagged clustering

Australasian Marketing Journal

Volumn 12, Issue 1, 2004, Pages 51-65

  Dolnicar, Sara ^a   Leisch, Friedrich ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b VIENNA UNIVERSITY OF TECHNOLOGY   (Austria)

Author keywords

Bagged clustering; Bootstrap; Cluster analysis; Market segmentation; Tourism marketing

Indexed keywords

EID: 33750348069     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(04)70088-9     Document Type: Article

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