Frequent Flyer Program: A case study of China airline's marketing initiative - Dynasty Flyer Program

Tourism Management

Volumn 24, Issue 5, 2003, Pages 587-595

  Yang, Jyh Yih ^a   Liu, Abby ^a  

^a MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

Customer loyalty; Relationship marketing; Strategic alliance

Indexed keywords

AIRLINE INDUSTRY; MARKETING; STRATEGIC APPROACH;

CHINA;

EID: 0141975182     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/S0261-5177(03)00007-4     Document Type: Article

References (38)

1. Bailey, M. (1996). Outbound markets: Taiwan outbound. Travel & Tourism Analyst, 3, 20-42.
2. Beaver, A. (1995). Frequent flyers. Travel Agency, October, 32-34.
3. Beaver, A. (1996). Frequent Flyer Programs: The beginning of the end? Tourism Economics, 2(1), 43-60.
4. Cairns, R. D., & Galbraith, J. W. (1990). Artificial compatibility, barriers to entry, and Frequent-flyer Programs. Canadian Journal of Economics, XXIII(4), 807-816.
5. China Airlines. (1997). China Airlines 1996 Annual Report, Taipei, Taiwan.
6. China Airlines. (1998). China Airlines 1997 Annual Report, Taipei, Taiwan.
7. Collison, F. M., & Bolberg, K. B. (1991). Marketing of airline services in a deregulated environment. In S. Medlik (Ed.), Managing tourism (pp. 179-190). Oxford, UK: Butterworth-Heinemann.
8. Cooper, C., Fletcher, J., Gilbert, D., & Wanhill, S. (1993). Tourism principles & practice. Essex: Longman.
9. Davis, P. (1994). Airline ties profitability yield to management. Society for Industrial and Applied Mathematics News, 27(5), May/June.
10. Ford, C. (1993). Frequent Flyer Programs. Australian Accountant, February, 52-58.
11. French, T. (1997). Global trend in airline alliances. Travel & Tourism Analyst(4), 81-101.
12. Gilbert, D. C., & Karabeyekian, V. (1995). The Frequent Flyer Mess-A comparison of programs in the USA and Europe. Journal of Vacation Marketing, 1(3), 248-256.
13. Hamzace, R. G., & Vasigh, B. (1997). An applied model of airline revenue management. Journal of Travel Research, XXXV(4), 64-68.
14. Jameson, B. (1995). Frequent-flier deals build loyalty. Boulder County Business Report, Boulder.
15. Johnson, G., & Scholes, K. (1996). Exploring corporate strategy: Text and cases. London: Prentice Hall.
16. Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control (8th ed.). Englewood Cliffs: Prentice-Hall.
17. Mak, B., & Go, F. (1995). Matching global competition: Cooperation among Asian airlines. Tourism Management, 16(1), 61-65.
18. Mason, G., & Barker, N. (1996). Buy now fly later: An investigation of airline frequent flyer programs. Tourism Management, 17(3), 219-232.
19. McCleary, K. W., & Weaver, P. A. (1991). Are Frequent-guest Programs effective? The Cornell Hotel and Restaurant Administration Quarterly, August, 39-45.
20. Mill, R. C., & Morrison, A. M. (1992). The tourism system: An introductory text (2nd ed.). Englewood Cliffs: Prentice-Hall International.
21. Morrison, A. M. (1989). Hospitality and travel marketing. New York: Delmar.
22. Mowlana, H., & Smith, G. (1993). Tourism in a global context: The case of frequent traveler programs. Journal of Travel Research, 31(3), 20-27.
23. Nako, S. M. (1993). Frequent Flyer Programs and business travelers-An empirical investigation. Logistics and Transportation Review, 28(4), 395-414.
24. Palmer, A. J., & Mayer, R. (1996). Relationship marketing: A new paradigm for the travel and tourism sector. Journal of Vacation Marketing, 2(4), 326-333.
25. Reich, A. Z. (1997). Marketing management for the hospitality industry: a strategic approach. Toronto: Wiley.
26. Robinson, R., & Kearney, T. (1994). Database marketing for competitive advantage in the airline industry. Journal of Travel & Tourism Marketing, 3(1), 65-81.
27. Smith, P. S. (1974). Air freight: Operations, marketing, and ecomonics. London: Faber and Faber.
28. Stephension, F. J., & Fox, R. J. (1987). Corporate attitudes toward Frequent-flier programs. Transportation Journal, 11, 10-22.
29. Stone, M., Mathison, R., & Spier, D. (1996). Frequent Flyer Programs: Where east meets west-The Cathay Pacific case study. Journal of Vacation Marketing, 3(2), 132-149.
30. Taiwan Tourism Bureau. (1997). 1996 Annual Survey Report on ROC Outbound Travelers. Taipei, Taiwan: Ministry of Transportation and Communications.
31. Taiwan Tourism Bureau. (1998a). Monthly Report on Tourism, ROC, Taipei, Taiwan: Ministry of Transportation and Communications.
32. Taiwan Tourism Bureau. (1998b). ROC Tourism in 1996-1997, Taipei, Taiwan: Ministry of Transportation and Communications.
33. Toh, R. S., & Hu, M. Y. (1988). Frequent-Flier Programs: Passenger attributes and attitudes. Transportation Journal, 28(2), 11-22.
34. Tourism Asia (1997). Niche: Business travel. October Bi-Monthly, October, 57-62.
35. Verchere, I. (1993). Frequent Flyer Programs. Travel and Tourism Analyst, 3, 5-19.
36. Vives Rodriguez, M. (1997). Relationship marketing: An application to the Spanish tourist sector. MSc thesis, Bournemouth University.
37. Westlake, J. (1998). Airline strategic alliances. International Center for Tourism and Hospitality Research, Bournemouth University, unpublished.
38. Zeithaml, V. A., & Bitner, M. J. (1996). Services marketing. New York: McGraw-Hill.