Analyzing Travel Blogs Using a Realist Evaluation Approach

Journal of Hospitality Marketing and Management

Volumn 22, Issue 2, 2013, Pages 229-241

  Banyai, Maria ^a   Havitz, Mark E ^b  

^a GEORGE BROWN COLLEGE   (Canada)

^b UNIVERSITY OF WATERLOO   (Canada)

Author keywords

destination marketing organizations; realist evaluation theory; travel blogs

Indexed keywords

EID: 84872392940     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2012.680239     Document Type: Review

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