Travel Blogs: A Reflection of Positioning Strategies?

Journal of Hospitality Marketing and Management

Volumn 21, Issue 4, 2012, Pages 421-439

  Banyai, Maria ^a  

^a GEORGE BROWN COLLEGE   (Canada)

Author keywords

CATPAC; destination marketing; positioning strategy; travel blogs

Indexed keywords

EID: 84860122235     PISSN: 19368623     EISSN: 19368631     Source Type: Journal    
DOI: 10.1080/19368623.2012.624297     Document Type: Article

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