The importance of marketing strategy: Gaining the competitive edge with Integrated Marketing Communications (IMC)

Strategic Direction

Volumn 22, Issue 8, 2006, Pages 23-25

[No Author Info available]

Author keywords

Communications; Competitive strategy; Marketing communications; Marketing strategy

Indexed keywords

EID: 33745446169     PISSN: 02580543     EISSN: None     Source Type: Journal    
DOI: 10.1108/02580540610675425     Document Type: Review

References (1)

1. Holm, O. (2006), "Integrated marketing communication: From tactics to strategy", Corporate Communications: An International Journal, Vol. 11 No. 1, pp. 23-33.