메뉴 건너뛰기




Volumn 23, Issue 3 PART 1, 2012, Pages 721-737

Does the web reduce customer service cost? Empirical evidence from a call center

Author keywords

Call center; Customer support; Health insurance; Multichannel service management; Self service; Web portal

Indexed keywords

COSTS; HEALTH; HEALTH INSURANCE; PORTALS; SALES; SPECIFICATIONS; TELEPHONE SETS; WEB CRAWLER; WEBSITES;

EID: 84871514654     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1110.0390     Document Type: Article
Times cited : (62)

References (38)
  • 1
    • 39449086730 scopus 로고    scopus 로고
    • The modern call center: A multi-disciplinary perspective on operations management research
    • Aksin, Z., M. Armony, V. Mehrotra. 2007. The modern call center: A multi-disciplinary perspective on operations management research. Production Oper. Management 16(6) 665-688.
    • (2007) Production Oper. Management , vol.16 , Issue.6 , pp. 665-688
    • Aksin, Z.1    Armony, M.2    Mehrotra, V.3
  • 2
    • 0000581247 scopus 로고
    • A customer satisfaction research prospectus
    • R. T Rust, R. E. Oliver, eds. Sage, Thousand Oaks, CA
    • Anderson, E. W., C. Fornell. 1994. A customer satisfaction research prospectus. R. T Rust, R. E. Oliver, eds. Service Quality: New Directions in Theory and Practice. Sage, Thousand Oaks, CA, 241-268.
    • (1994) Service Quality: New Directions in Theory and Practice , pp. 241-268
    • Anderson, E.W.1    Fornell, C.2
  • 3
    • 0001055752 scopus 로고
    • Does compulsory school attendance affect schooling and earnings? Quart
    • Angrist, J. D., A. B. Krueger. 1991. Does compulsory school attendance affect schooling and earnings? Quart. J. Econom. 106(4) 979-1014.
    • (1991) J. Econom. , vol.106 , Issue.4 , pp. 979-1014
    • Angrist, J.D.1    Krueger, A.B.2
  • 4
    • 77956790242 scopus 로고    scopus 로고
    • Empirical strategies in labor economics
    • O. Ashenfelter, D. Card, eds. Elsevier, Amsterdam
    • Angrist, J. D., A. B. Krueger. 1999. Empirical strategies in labor economics. O. Ashenfelter, D. Card, eds. Handbook of Labor Economics, Vol. 3A. Elsevier, Amsterdam, 1277-1366.
    • (1999) Handbook of Labor Economics , vol.3 A , pp. 1277-1366
    • Angrist, J.D.1    Krueger, A.B.2
  • 5
    • 53349151601 scopus 로고    scopus 로고
    • Information, technology and information worker productivity: Task level evidence
    • Forthcoming
    • Aral, S., E. Brynjolfsson, M. W. Van Alstyne. 2011. Information, technology and information worker productivity: Task level evidence. Inform. Systems Res. Forthcoming.
    • (2011) Inform. Systems Res
    • Aral, S.1    Brynjolfsson, E.2    Van Alstyne, M.W.3
  • 6
    • 84871504563 scopus 로고    scopus 로고
    • Paper presented at the Marketing Science Institute/Duke Joint Conference on Customer Relationship Management, January, Duke University, Durham, NC
    • Ariely, D., J. Lynch, Y. Moon. 2002. Taking advice from smart agents: The advice likelihood model. Paper presented at the Marketing Science Institute/Duke Joint Conference on Customer Relationship Management, January, Duke University, Durham, NC.
    • (2002) Taking advice from smart agents: The advice likelihood model
    • Ariely, D.1    Lynch, J.2    Moon, Y.3
  • 7
    • 33645050778 scopus 로고
    • Information technology and business value: An analytic and empirical investigation
    • Barua, A., C. Kriebel, T. Mukhopadhyay. 1995. Information technology and business value: An analytic and empirical investigation. Inform. System Res. 6(1) 3-23.
    • (1995) Inform. System Res. , vol.6 , Issue.1 , pp. 3-23
    • Barua, A.1    Kriebel, C.2    Mukhopadhyay, T.3
  • 9
    • 3843130666 scopus 로고    scopus 로고
    • Clicks and mortar: The effect of on-line activities on off-line sales
    • Biyalogorsky, E., P. Naik. 2003. Clicks and mortar: The effect of on-line activities on off-line sales. Marketing Lett. 14(1) 21-32.
    • (2003) Marketing Lett , vol.14 , Issue.1 , pp. 21-32
    • Biyalogorsky, E.1    Naik, P.2
  • 10
    • 0035628041 scopus 로고    scopus 로고
    • Integrating attitudinal theories to understand and predict use of technology based self-service: The Internet as an illustration
    • Bobbitt, L. M., P. A. Dabholkar. 2001. Integrating attitudinal theories to understand and predict use of technology based self-service: The Internet as an illustration. Internat. J. Service Indust. Management 12(5) 423-450.
    • (2001) Internat. J. Service Indust. Management , vol.12 , Issue.5 , pp. 423-450
    • Bobbitt, L.M.1    Dabholkar, P.A.2
  • 12
    • 84871768280 scopus 로고
    • Problem with instrument variable estimation when the correlation between instruments and the endogenous explanatory variable is weak
    • Bound, J., D. A. Jaeger, R. M. Baker. 1995. Problem with instrument variable estimation when the correlation between instruments and the endogenous explanatory variable is weak. J. Amer. Statist. Assoc. 90(430) 443-450.
    • (1995) J. Amer. Statist. Assoc. , vol.90 , Issue.430 , pp. 443-450
    • Bound, J.1    Jaeger, D.A.2    Baker, R.M.3
  • 13
    • 0036532301 scopus 로고    scopus 로고
    • E-services: Operating strategy-A case study and a method for analyzing operational benefits
    • Boyer, K. K., R. Hallowell, A. V. Roth. 2002. E-services: Operating strategy-A case study and a method for analyzing operational benefits. J. Oper. Management 20(2) 175-188.
    • (2002) J. Oper. Management , vol.20 , Issue.2 , pp. 175-188
    • Boyer, K.K.1    Hallowell, R.2    Roth, A.V.3
  • 14
    • 84953016562 scopus 로고
    • Information technology as a factor of production: The role of differences among firms
    • Brynjolfsson, E., L. Hitt. 1995. Information technology as a factor of production: The role of differences among firms. Econom. Innovation New Tech. 3(3-4) 183-199.
    • (1995) Econom. Innovation New Tech. , vol.3 , Issue.3-4 , pp. 183-199
    • Brynjolfsson, E.1    Hitt, L.2
  • 16
    • 74849098878 scopus 로고    scopus 로고
    • The cost structure, customer profitability, and retention implications of self-service distribution channels: Evidence from customer behavior in an online banking channel
    • Campbell, D., F. Frei. 2010. The cost structure, customer profitability, and retention implications of self-service distribution channels: Evidence from customer behavior in an online banking channel. Management Sci. 56(1) 4-24.
    • (2010) Management Sci , vol.56 , Issue.1 , pp. 4-24
    • Campbell, D.1    Frei, F.2
  • 18
    • 0742306223 scopus 로고    scopus 로고
    • A comparison of online and offline consumer brand loyalty
    • Danaher, P. J., I. W. Wilson, R. A. Davis. 2003. A comparison of online and offline consumer brand loyalty. Marketing Sci. 22(4) 460-476.
    • (2003) Marketing Sci , vol.22 , Issue.4 , pp. 460-476
    • Danaher, P.J.1    Wilson, I.W.2    Davis, R.A.3
  • 19
    • 78650731404 scopus 로고    scopus 로고
    • Converting pirates without cannibalizing purchasers: The impact of digital distribution on physical sales and Internet piracy
    • Danaher, B., S. Dhanasobhan, M. D. Smith, R. Telang. 2010. Converting pirates without cannibalizing purchasers: The impact of digital distribution on physical sales and Internet piracy. Marketing Sci. 29(6) 1138-1151.
    • (2010) Marketing Sci , vol.29 , Issue.6 , pp. 1138-1151
    • Danaher, B.1    Dhanasobhan, S.2    Smith, M.D.3    Telang, R.4
  • 20
    • 0036890929 scopus 로고    scopus 로고
    • How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands
    • Deleersnyder, B., I. Geyskens, K. Gielens, M. G. Dekimpe. 2002. How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands. Internat. J. Res. Marketing 19(4) 337-348.
    • (2002) Internat. J. Res. Marketing , vol.19 , Issue.4 , pp. 337-348
    • Deleersnyder, B.1    Geyskens, I.2    Gielens, K.3    Dekimpe, M.G.4
  • 21
    • 0001229888 scopus 로고
    • Cognitive characteristics and the perceived importance of information
    • Dermer, J. D. 1973. Cognitive characteristics and the perceived importance of information. Accounting Rev. 48(3) 511-519.
    • (1973) Accounting Rev , vol.48 , Issue.3 , pp. 511-519
    • Dermer, J.D.1
  • 22
    • 85041826811 scopus 로고    scopus 로고
    • Report FA24-72, Frost & Sullivan, San Antonio, TX
    • Frost & Sullivan. 2006. North American IVR and Web-based self-service markets. Report FA24-72, Frost & Sullivan, San Antonio, TX. http://bp.avaya-news.com/bpnf/2006/support/docs/082306MarketShareReport.pdf.
    • (2006) North American IVR and Web-based self-service markets
    • Frost1    Sullivan2
  • 23
    • 49249146395 scopus 로고
    • Price competition, quality and income disparities
    • Gabszewicz, J. J., J. F. Thisse. 1979. Price competition, quality and income disparities. J. Econom. Theory 20(3) 340-359.
    • (1979) J. Econom. Theory , vol.20 , Issue.3 , pp. 340-359
    • Gabszewicz, J.J.1    Thisse, J.F.2
  • 25
    • 0036602483 scopus 로고    scopus 로고
    • Do better customers utilize electronic distribution channels? The case of PC banking
    • Hitt, L.M., F. X. Frei. 2002. Do better customers utilize electronic distribution channels? The case of PC banking. Management Sci. 48(6) 732-748.
    • (2002) Management Sci , vol.48 , Issue.6 , pp. 732-748
    • Hitt, L.M.1    Frei, F.X.2
  • 26
    • 79960536836 scopus 로고    scopus 로고
    • Product customization and customer support costs: An empirical analysis
    • Kumar, A., R. Telang. 2010. Product customization and customer support costs: An empirical analysis. Manufacturing Service Oper. Management 13(3) 347-360.
    • (2010) Manufacturing Service Oper. Management , vol.13 , Issue.3 , pp. 347-360
    • Kumar, A.1    Telang, R.2
  • 27
    • 85041807248 scopus 로고    scopus 로고
    • Call center (centres): Research bibliography with abstracts, Version 7. Retrieved October 28, 2011
    • Mandelbaum, A. 2006. Call center (centres): Research bibliography with abstracts, Version 7. Retrieved October 28, 2011, http://ie.technion.ac.il/serveng/References/ccbib.pdf.
    • (2006)
    • Mandelbaum, A.1
  • 28
    • 17544382395 scopus 로고    scopus 로고
    • Choosing among alternative service delivery modes: An investigation of customer trial of self service technologies
    • Meuter, M. L., M. J. Bitner, A. L. Ostrom, S. W. Brown. 2005. Choosing among alternative service delivery modes: An investigation of customer trial of self service technologies. J. Marketing 69(2) 61-83.
    • (2005) J. Marketing , vol.69 , Issue.2 , pp. 61-83
    • Meuter, M.L.1    Bitner, M.J.2    Ostrom, A.L.3    Brown, S.W.4
  • 29
    • 0034417136 scopus 로고    scopus 로고
    • Selfservice technologies: Understanding customer satisfaction with technology-based service encounters
    • Meuter, M. L., M. J. Bitner, A. L. Ostrom, R. I. Roundtree. 2000. Selfservice technologies: Understanding customer satisfaction with technology-based service encounters. J. Marketing 64(3) 50-64.
    • (2000) J. Marketing , vol.64 , Issue.3 , pp. 50-64
    • Meuter, M.L.1    Bitner, M.J.2    Ostrom, A.L.3    Roundtree, R.I.4
  • 30
    • 84874576857 scopus 로고
    • Natural and quasi-experiments in economics
    • Meyer, B. D. 1995. Natural and quasi-experiments in economics. J. Bus. Econom. Statist. 13(2) 151-161.
    • (1995) J. Bus. Econom. Statist. , vol.13 , Issue.2 , pp. 151-161
    • Meyer, B.D.1
  • 31
    • 0011670510 scopus 로고
    • Environmental complexity and financial report
    • Miller, H. 1972. Environmental complexity and financial report. Accounting Rev. 47(1) 31-37.
    • (1972) Accounting Rev , vol.47 , Issue.1 , pp. 31-37
    • Miller, H.1
  • 32
    • 0002441636 scopus 로고
    • A test of services marketing theory: Consumer information acquisition activities
    • Murray, K. B. 1991. A test of services marketing theory: Consumer information acquisition activities. J. Marketing 55(1) 10-25.
    • (1991) J. Marketing , vol.55 , Issue.1 , pp. 10-25
    • Murray, K.B.1
  • 33
    • 77951622706 scopus 로고
    • The central role of the propensity score in observational studies for causal effects
    • Rosenbaum, P. R., D. B. Rubin. 1983. The central role of the propensity score in observational studies for causal effects. Biometrika 70(1) 41-55.
    • (1983) Biometrika , vol.70 , Issue.1 , pp. 41-55
    • Rosenbaum, P.R.1    Rubin, D.B.2
  • 34
    • 0030858543 scopus 로고    scopus 로고
    • The impact of computers on manufacturing productivity growth: A multiple-indicators, multiple-causes approach
    • Siegel, D. 1997. The impact of computers on manufacturing productivity growth: A multiple-indicators, multiple-causes approach. Rev. Econom. Statist. 79(1) 68-78.
    • (1997) Rev. Econom. Statist. , vol.79 , Issue.1 , pp. 68-78
    • Siegel, D.1
  • 36
    • 17844410334 scopus 로고    scopus 로고
    • Customer retailer loyalty in the context of multiple channel strategies
    • Wallace, D. W., J. L. Giese, J. L. Johnson. 2004. Customer retailer loyalty in the context of multiple channel strategies. J. Retailing 80(4) 249-263.
    • (2004) J. Retailing , vol.80 , Issue.4 , pp. 249-263
    • Wallace, D.W.1    Giese, J.L.2    Johnson, J.L.3
  • 37
    • 48249088873 scopus 로고    scopus 로고
    • Customer efficiency, channel usage, and firm performance in retail banking
    • Xue, M., L. M. Hitt, P. T. Harker. 2007. Customer efficiency, channel usage, and firm performance in retail banking. Manufacturing Service Oper. Management 9(4) 535-558.
    • (2007) Manufacturing Service Oper. Management , vol.9 , Issue.4 , pp. 535-558
    • Xue, M.1    Hitt, L.M.2    Harker, P.T.3
  • 38
    • 79960518818 scopus 로고    scopus 로고
    • Yankee Group. Report, Yankee Group, Boston
    • Yankee Group. 2006. Great expectations: Self-service success can happen. Report, Yankee Group, Boston. http://www.ccng.com/files/public/Yankee_SelfService.pdf.
    • (2006) Great expectations: Self-service success can happen


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.