"I've Seen Them So Much They Are Just There": Exploring Young People's Perceptions of Gambling in Advertising

International Journal of Mental Health and Addiction

Volumn 10, Issue 6, 2012, Pages 829-848

  McMullan, John L ^a   Miller, Delthia E ^a   Perrier, David C ^a  

^a SAINT MARY S UNIVERSITY   (Canada)

Author keywords

Advertising; Communication; Gambling; Social identity; Youth

Indexed keywords

EID: 84871250229     PISSN: 15571874     EISSN: 15571882     Source Type: Journal    
DOI: 10.1007/s11469-012-9379-0     Document Type: Article

References (77)

1. Agres, S. J., Edell, J. A., & Dubitsky, T. M. (1990). Emotion in advertising: Theoretical and practical explorations. New York: Quorum Books.
2. Allbutt, H., Amos, A., & Cunningham-Burley, S. (1995). The social image of smoking among young people in Scotland. Health Education Research, 10(4), 443-454.
3. Amey, B. (2001). Peoples participation in and attitudes to gambling, 1985-2000. Final results of the 2000 survey. Wellington, New Zealand: Department of Internal Affairs.
4. Bailey, W. E. (1998). Tobacco advertising encourages teens to smoke. In K. Balkin (Ed.), Tobacco and smoking: Opposing viewpoints (pp. 77-83). San Diego: Greenhaven.
5. Barthes, R. (1973). Mythologies. St. Albans: Paladin.
6. Bertrand, J., Brown, J., & Ward, V. (1992). Techniques for analyzing focus group data. Evaluation Review, 16(2), 198-202.
7. Binde, P. (2007a). Selling dreams - causing nightmares? On gambling advertising and problem gambling. Journal of Gambling Issues, 20, 167-191.
8. Binde, P. (2007b). The good, the bad and the unhappy: The cultural meanings of newspaper reporting on jackpot winners. International Gambling Studies, 7(2), 213-232.
9. Binde, P. (2009). Exploring the impact of gambling advertising: An interview study of problem gamblers. International Journal of Mental Health and Addiction, 7(4), 541-554.
10. Binde, P. (2010). You could become a millionaire: Truth, deception, and imagination in gambling advertising. In S. Kingma (Ed.), Global gambling: Cultural perspectiveson Gambling Organizations (pp. 171-194). London: Routledge.
11. Blaszczynski, A., Ladouceur, R., Nower, L., & Shaffer, H. (2005). Informed choice and gambling: Principles for consumer protection. Sydney: Australian Gaming Council.
12. Chan, R. R., & Ohtsuka, K. (2011). All for the winner: An analysis of the characterization of male gambles in Hong Kong movies with gambling theme. International Journal of Mental Health and Addiction, 9, 208-218.
13. Chapman, S., & Egger, G. (1983). Myth in cigarette advertising and health promotion. In H. Davis & P. Walton (Eds.), Language, image, media (pp. 166-186). New York: St. Martin's Press.
14. Coffey, A., & Atkinson, P. (1996). Making sense of qualitative data: Complimentary research designs. Thousand Oaks: Sage.
15. D-Code Inc. (2006). Decoding risk gambling attitudes and behaviours amongst youth in Nova Scotia. Halifax: Nova Scotia Gaming Corporation.
16. Derevensky, J., & Gupta, R. (2001). Lottery ticket purchases by adolescents: A qualitative and quantitative examination. Report to the Ministry of Health and Long-Term Care, Ontario. Retrieved November 23, 2006 from http://www. education. mcgill. ca/gambling/en/PDF/lottery. pdf.
17. Derevensky, J., Gupta, R., & Winters, K. (2003). Prevalence rates of youth gambling problems: Are the current rates inflated? Journal of Gambling Studies, 19(4), 405-425.
18. Derevensky, J., Sklar, A., Gupta, R., Messerlian, C., Laroche, M., & Mansour, S. (2007). The effects of gambling advertisements on child and adolescent gambling attitudes and behaviors. International Centre for Youth Gambling Problems and High-Risk Behaviors. Montreal: McGill University.
19. Derevensky, J., Gupta, R., Messerlian, C., & Mansour, S. (2009). The Impact of gambling advertisements on child and adolescent behaviours: A qualitative analysis. McGill University.
20. Derevensky, J., Sklar, A., Gupta, R., & Messerlian. (2010). An empirical study examining the impact of gambling advertisements on adolescent gambling attitudes and behaviours. International Journal of Mental Health and Addiction, 8(1), 21-34.
21. Dyall, L, Tse, S., & Kingi, A. (2007). Cultural icons and marketing of gambling. International Journal of Mental Health and Addiction. Retrieved January 29, 2008 from http://www. springerlink. com. proxy1. lib. uwo. ca: 2048/content/b5217563617q43k1/fulltext. pdf.
22. Eggert, K. (2004). Truth in gaming: Toward consumer protection in the gambling industry. Maryland Law Review, 63(2), 217-286.
23. Elliott, R. (1999). Symbolic meaning and postmodern consumer culture. In D. Brownlie & M. Saren (Eds.), Rethinking marketing towards critical marketing accountings (pp. 112-125). London: Sage.
24. Escamilla, G., Cradock, A., & Kawachi, I. (2000). Women and smoking in Hollywood movies: A content analysis. American Journal of Public Health, 90(3), 412-414.
25. Felsher, J. R., Derevensky, J. L., & Gupta, R. (2004). Lottery playing amongst youth: Implications for prevention and social policy. Journal of Gambling Studies, 20(2), 127-153.
26. Goldman, R. (1992). Reading ads socially. London: Routledge.
27. Grant, J. E., & Won Kim, S. (2001). Demographic and clinical features of 131 adult pathological gamblers. The Journal of Clinical Psychiatry, 62(12), 957-962.
28. Gray, D., Amos, A., & Currie, C. (1996). Exploring young people's perceptions of smoking images in youth magazines. Health Education Research, 11(2), 215-230.
29. Griffiths, M. (2004). An empirical analysis of the film The Gambler. International Journal of Mental Health and Addiction, 1, 39-43.
30. Griffiths, M. (2005). Does gambling advertising contribute to problem gambling? e Community International Journal of Mental Health and Addiction, 3(2), 15-25.
31. Griffiths, M. (2007). Interactive television quizzes as gambling: A cause for concern? Journal of Gambling Issues, 20, 269-276.
32. Griffiths, M., & Barnes, A. (2008). Internet gambling: An online empirical study among student gamblers. International Journal of Mental Health and Addiction, 6, 194-204.
33. Gulas, C. S., & Weinberger, M. G. (2006). Humor in advertising. Armonk, New York: M. E. Sharpe.
34. Gupta, R., & Derevensky, J. (2008). Gambling practices among youth: Etiology, prevention and treatment. In C. A. Essau (Ed.), Adolescent addiction: Epidemiology, assessment and treatment (pp. 207-230). London: UK Elsevier.
35. Hall, S. (1980). Cultural studies and the centre: Some problematics and problems. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, media, language: Working papers on cultural studies, 1972-1979 (pp. 2-35). London: Hutchison.
36. Jackson, M., Hastings, G., Wheeler, C., Eadie, D., & Mackintosh, A. M. (2000). Marketing alcohol to young people: Implications for industry regulation and research policy. Addiction, 95(4), 597-608.
37. King, D., Delfabbro, P., & Griffiths, M. (2010). The convergence of gambling and digital media: Implications for gambling in young people. Journal of Gambling Studies, 26, 175-187.
38. Klein, N. (2000). No space, no choice, no jobs, no logos: Taking aim at the brand bullies. New York: Picador.
39. Korn, D., Hurson, T., & Reynolds, J. (2005). Commercial gambling advertising: Possible impact on youth knowledge, attitudes, beliefs, and behavioural intentions. Guelph: Ontario Problem Gambling Research Centre.
40. Korn, D., Murray, M., Morrison, M., Reynolds, J., & Skinner, H. (2006). Engaging youth about gambling using the internet: The Youth Bet. net website. Canadian Journal of Public Health, 97(6), 448-453.
41. Korn, D., Reynolds, J. & Hurson, T. (2008). Commercial gambling advertising: Exploring the youth connection. Final report submitted to the Ontario Problem Gambling Research Centre. Retrieved May 28, 2011 from www. gamblingresearch. org.
42. Magoon, M. E., Gupta, R., & Derevensky, J. L. (2005). Juvenile delinquency and adolescent gambling: Implications for the juvenile justice system. Criminal Justice and Behavior, 32(6), 690-713.
43. Maher, A., Wilson, N., Signal, L., & Thomson, G. (2006). Patterns of Sport Sponsorships for gambling, alcohol and food companies: An internet survey. BMC Public Health, 6, 95-104.
44. Marlow, J. E. (2001). The last gasp: Cigarette advertising on billboards in the 1990s. Journal of Communication Inquiry, 25(1), 28-54.
45. McCool, J. P., Cameron, L. D., & Petrie, K. J. (2001). Adolescent perceptions of smoking imagery in film. Social Science & Medicine, 52(10), 1577-1587.
46. McCreanor, T., Greenaway, A., Barnes, H., Borell, S., & Gregory, A. (2005). Youth identity formation and contemporary alcohol marketing. Critical Public Health, 15(3), 251-262.
47. McMullan, J. L., & Kervin, M. (2011). Selling Internet gambling: Advertising, new media and the content of poker promotion. International Journal of Mental Health and Addiction, published online 03 November 2011, pp 1-21.
48. McMullan, J. L., & Miller, D. (2008). All In! The commercial advertising of offshore gambling on television. Journal of Gambling Issues, 22, 230-251.
49. McMullan, J. L., & Miller, D. (2009). Wins, winning and winners: The commercial advertising of lottery gambling. Journal of Gambling Studies, 25(3), 273-295.
50. McMullan, J. L., & Miller, D. (2010). Advertising the "New fun-tier"; Selling casinos to consumers. International Journal of Mental Health and Addiction, 8(1), 35-50.
51. Messerlian, C., & Derevensky, J. (2007). Evaluating the role of social marketing campaigns to prevent youth gambling problems: A qualitative study. Canadian Journal of Public Health, 98(2), 101-104.
52. Messerlian, C., Derevensky, J., & Gupta, R. (2005). Youth gambling problems: A public health perspective. Health Promotion International, 20(1), 69-79.
53. Monaghan, S., Derevensky, J., & Sklar, A. (2008, December). Impact of gambling advertisements and marketing on children and adolescents: Policy recommendations to minimise harm. Journal of Gambling Issues, 252-274.
54. Myers, K. (1983). Understanding advertisers. In H. Davis & P. Walton (Eds.), Language, image, media (pp. 205-225). New York: St. Martin's Press.
55. Nava, M. (1997). Framing advertising: Cultural analysis and the incrimination of visual texts. In M. Nava, A. Blake, I. McCrury, & B. Richards (Eds.), Buy this book (pp. 34-50). London: Routledge.
56. O'Donohoe, S. (1997). Young adult experiences of advertising. In M. Nava, A. Blake, I. Macrury, & B. Richards (Eds.), Buy this book. London: Routledge.
57. Ohtsuka, K., & Chan, C. C. (2009). Desperate housewives: An analysis of the characterizations of female gamblers portrayed in gambling addiction. International Journal of Mental Health and Addiction, 7, 229-238.
58. Pateman, T. (1980). How to do things with images: An essay on the pragmatics of advertising. Theory and Society, 9(4), 603-622.
59. Pateman, T. (1983). How is understanding an advertisement possible? In H. Davis & P. Walton (Eds.), Language, image, media (pp. 187-204). New York: St. Martin's Press.
60. Planinac, L. C., Cohen, J. E., Reynolds, J., Robinson, D. J., Lavack, A., & Korn, D. (2011). Lottery promotions at the point-of-sale in Ontario, Canada. Journal of Gambling Studies, 27, 345-354.
61. Pollay, R. W. (1986). The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing, 50, 18-36.
62. Poulin, C. (2006). Gambling. Canadian Medical Association Journal, 175(10), 1208-1209.
63. Powell, J., & Tapp, A. J. (2009). The use of social marketing to influence the development of problem gambling in the U. K.: Implications for public health. International Journal of Mental Health Addiction, 7(3), 3-11.
64. Roberts, D. (2000). Media and youth: Access, exposure and privatization. Journal of Adolescent Health, 27S, 8-14.
65. Shead, N. W., Walsh, K., Taylor, A., Derevensky, J., & Gupta, R. (2011). Youth gambling prevention: Can Public Service Announcements featuring celebrity spokes persons be effective? International Journal of Mental Health and Addiction, 9, 165-179.
66. Sherry, J. F. (1987). Advertising as a cultural system. In J. Umiker-Sebeok (Ed.), Marketing and semiotics: New directions in the study of signs for sale (pp. 441-461). Mouton DeGruyter: New York.
67. Sivulka, J. (1988). Soap, sex, and cigarettes: A cultural history of American advertising. Belmont, California: Wadsworth Publishing.
68. Skinner, H., Biscope, S., Murray, M., & Korn, D. (2004). Dares to addiction: Youth definitions and perspectives on gambling. Canadian Journal of Public Health, 95(4), 264-267.
69. Sklar, A., & Derevensky, J. L. (2010). Way to play: Analyzing gambling ads for their appeal to underage youth. Canadian Journal of Communications, 35, 533-554.
70. Taylor, D. (2000). The word on the street: Advertising, youth culture, and legitimate speech in drug education. Journal of Youth Studies, 3(3), 333-352.
71. Tellis, G. J. (2004). Effective advertising: Understanding when, how and why advertising works. Thousand Oaks, CA: Sage Publication.
72. Thomas, S. L., Lewis, S., McLeod, C., & Haycock, J. (2011). 'They are working every angle'. A qualitative study of Australian adults attitudes towards and interactions with, gambling industry marketing strategies. International Gambling Studies, pp 1-17.
73. Turner, N. E., Fritz, B., & Zangeneh, M. (2007). Images of gambling in film. Journal of Gambling Issues, 20, 117-143.
74. Warde, A. (1994). Consumption, identity formation and uncertainty. Sociology, 28(4), 877-898.
75. Watson, N., Clarkson, J., Donovan, R., & Giles-Corti, B. (2003). Filthy or fashionable: Young people's perceptions of smoking in the media. Health Education Research, 18(5), 554-567.
76. Wood, R. T. A., & Griffiths, M. D. (1998). The acquisition, development, and maintenance of lottery and scratchcard gambling in adolescence. Journal of Adolescence, 21(3), 265-273.
77. Zangeneh, M., Griffiths, M., & Parke, J. (2008). The marketing of gambling. In M. Zangeneh, A. Blaszczynski & N. Turner (Eds.), In the pursuit of winning: Problem gambling theory, research and treatment (pp. 135-153). Springer.