Lottery Promotions at the Point-of-Sale in Ontario, Canada

Journal of Gambling Studies

Volumn 27, Issue 2, 2011, Pages 345-354

  Planinac, Lynn C ^a   Cohen, Joanna E ^a   Reynolds, Jennifer ^a   Robinson, Daniel J ^b   Lavack, Anne ^c   Korn, David ^a  

^a UNIVERSITY OF TORONTO   (Canada)

^b UNIVERSITY OF WESTERN ONTARIO   (Canada)

^c UNIVERSITY OF REGINA   (Canada)

Author keywords

Advertising; Gambling; Lottery; Marketing; Observations; Point of sale; Retail

Indexed keywords

ADVERTIZING; ARTICLE; CANADA; CHECKLIST; COMMERCIAL PHENOMENA; DEMOGRAPHY; HUMAN; MOTIVATION; PATHOLOGICAL GAMBLING; PSYCHOLOGICAL ASPECT; SOCIAL ENVIRONMENT; SOCIAL MARKETING; STATISTICAL MODEL; STATISTICS; URBAN POPULATION;

ADVERTISING AS TOPIC; CHECKLIST; COMMERCE; GAMBLING; HUMANS; LINEAR MODELS; MOTIVATION; ONTARIO; RESIDENCE CHARACTERISTICS; SOCIAL ENVIRONMENT; SOCIAL MARKETING; URBAN POPULATION;

EID: 84856375506     PISSN: 10505350     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10899-010-9208-y     Document Type: Article

References (27)

1. Abdel-Ghany, M., & Sharpe, D. L. (2001). Lottery expenditures in Canada: Regional analysis of probability of purchase, amount of purchase, and incidence. Family and Consumer Sciences Research Journal, 30, 64-78.
2. American Business Information (2005). The Canadian business directory. Omaha, NE: InfoUSA. Accessed December 2005.
3. Azmier, J. (2000). Canadian gambling behaviour and attitudes: Summary report. Retrieved May 4, 2009, from http://dspace. ucalgary. ca/bitstream/1880/309/2/Canadian_Gambling_Behaviour_and_Attitudes_Summary_Report. pdf.
4. Azmier, J. (2005). Gambling in Canada 2005. Context and statistics. Retrieved June 9, 2009, from http://www. cwf. ca/V2/files/GamblingInCanada. pdf.
5. Blattberg, R. C., Briesch, R., & Fox, E. J. (1995). How promotions work. Marketing Science, 14, G122-G132.
6. Borg, M. O., & Stranahan, H. A. (2005). Does lottery and advertising exploit disadvantaged and vulnerable markets? Business Ethics Quarterly, 15, 23-35.
7. Cohen, J., Planinac, L., Robinson, D., et al. (2008). Tobacco promotions at point-of-sale: The last hurrah. Canadian Journal of Public Health, 99, 166-171.
8. Cultural Partners Australia Consortium. (2000). The impact of gaming on specific cultural groups. Retrieved June 9, 2009, from https://www. vcgr. vic. gov. au/CA256F800017E8D4/WebObj/0F9C7FA850A5E34FCA257029002D16D6/$File/Project_2000TIGSCG. pdf.
9. Felsher, R., Derevensky, J., & Gupta, R. (2004). Lottery play amongst youth: Implications for prevention and social policy. Journal of Gambling Studies, 20, 127-153.
10. Gupta, R., & Derevensky, J. (2008). Gambling practices among youth: Etiology, prevention and treatment. In C. A. Essau (Ed.), Adolescent addiction: Epidemiology, assessment and treatment (pp. 207-230). London, U. K.: Elsevier.
11. Jacobs, D. F. (2004). Youth gambling in North America: Long-term trends and future prospects. In J. Derevensky & R. Gupta (Eds.), Gambling problems in youth: Theoretical and applied perspectives (pp. 1-26). New York, NY: Kluwer Academic/Plenum.
12. Kearney, M. S. (2005). State lotteries and consumer behavior. Journal of Public Economics, 89, 2269-2299.
13. Korn, D. (2000). Expansion of gambling in Canada: Implications for health and social policy. Canadian Medical Association Journal, 163, 61-64.
14. Korn, D., Reynolds, J., & Hurson, T. (2008). Commerical gambling advertising: Exploring the youth connection. Final report submitted to the Ontario problem gambling research centre. Retrieved June 8, 2009, from http://www. gamblingresearch. org/welcome. sz.
15. Marshall, K., & Wynne, H. (2003). Fighting the odds. Perspectives on labour and income: The online edition. Retrieved June 9, 2009, from http://www. statcan. gc. ca/pub/75-001-x/01203/6700-eng. html#note04.
16. McMullen, J. L., & Miller, D. (2009). Wins, winning and winners: The commercial advertising of lottery gambling. Journal of Gambling Studies, Epub ahead of print.
17. Monaghan, S., Derevensky, J., & Sklar, A. (2008). Impact of gambling advertisements and marketing on children and adolescents: Policy recommendations to minimize harm. Journal of Gambling Issues, 22, 252-274.
18. Ontario Lottery & Gaming Corporation. (2007). OLG annual report 2006-2007. Ontario lottery & gaming corporation website. Retrieved June 3, 2009, from http://www. olg. ca/assets/documents/annual_report/annual_report_06-07. pdf.
19. Papoff, K. M., & Norris, J. E. (2009). Instant ticket purchasing by Ontario baby boomers: Increasing risk for problem gamblers. Journal of Gambling Studies, Epub ahead of print.
20. Porter, M. (1996). What is strategy? Harvard Business Review, 74, 61-78.
21. Shaffer, H. J., & Hall, M. N. (2001). Updating and refining prevalence estimates of disordered gambling behaviour in the United States and Canada. Canadian Journal of Public Health, 92, 168-172.
22. Shaffer, H. J., LaBrie, R. A., & LaPlante, D. (2004). Laying the foundation for quantifying regional exposure to social phenomena: Considering the case of legalized gambling as a public health toxin. Psychology of Addictive Behaviors, 18(1), 40-48.
23. Statistics Canada. (2008). Special tabulation, based on 2007 Canadian community health survey.
24. Stearns, J. M., & Borna, S. (1995). The ethics of lottery advertising: Issues and evidence. Journal of Business Ethics, 14(1), 43-51.
25. Stinchfield, R., & Winters, K. C. (1998). Gambling and problem gambling among youths. The Annals of the American Academy of Political and Social Science, 556, 172-185.
26. Wardman, D. (2001). Problem and pathological gambling in North American Aboriginal populations: A review of the empirical literature. Journal of Gambling Studies, 17, 81-100.
27. Woodside, A. G., & Waddle, G. L. (1975). Sales effects of in-store advertising. Journal of Advertising Research, 15, 29-33.