Youth Gambling Prevention: Can Public Service Announcements Featuring Celebrity Spokespersons be Effective?

International Journal of Mental Health and Addiction

Volumn 9, Issue 2, 2011, Pages 165-179

  Shead, N Will ^a   Walsh, Kelly ^a   Taylor, Amy ^a   Derevensky, Jeffrey L ^a   Gupta, Rina ^a  

^a MCGILL UNIVERSITY   (Canada)

Author keywords

Celebrity spokespersons; Public service announcements; Youth gambling

Indexed keywords

EID: 79953216770     PISSN: 15571874     EISSN: 15571882     Source Type: Journal    
DOI: 10.1007/s11469-009-9260-y     Document Type: Review

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