Erratum: Discovering how Advertising Grows Sales and Builds Brands (Journal of Marketing Research, (2012), 49, 6, (793-806), 10.1509/jmr.11.0060);Discovering how advertising grows sales and builds brands

Journal of Marketing Research

Volumn 49, Issue 6, 2012, Pages 793-806

  Bruce, Norris I ^a   Peters, Kay ^b,c   Naik, Prasad A ^d  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b UNIVERSITY OF HAMBURG   (Germany)

^c UNIVERSITY OF CALIFORNIA   (United States)

^d UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Advertising effects hierarchy; Discrete algebraic riccati equation; Dynamic factor model; Kalman filtering; Kalman smoothing; Mind set metrics; Reversible jump markov chain monte carlo

Indexed keywords

EID: 84870874503     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.50.1.1a     Document Type: Erratum

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