Optimal software free trial strategy: The impact of network externalities and consumer uncertainty

Information Systems Research

Volumn 23, Issue 2, 2012, Pages 488-504

  Cheng, Hsing Kenneth ^a   Liu, Yipeng ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b UNIVERSITY OF SCRANTON   (United States)

Author keywords

Demo software; Experience goods; Network effect; Product sampling; Product trial; Software free trial; Time locked free trial

Indexed keywords

LOCKS (FASTENERS);

EXPERIENCE GOODS; FREE TRIALS; NETWORK EFFECTS; PRODUCT SAMPLINGS; PRODUCT TRIAL;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84870753194     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1110.0348     Document Type: Article

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