Free trial or no free trial: Optimal software product design with network effects

European Journal of Operational Research

Volumn 205, Issue 2, 2010, Pages 437-447

  Cheng, Hsing Kenneth ^a   Tang, Qian Candy ^a  

^a UNIVERSITY OF FLORIDA   (United States)

Author keywords

Information goods; Network effects; Software free trial

Indexed keywords

BUSINESS STRATEGY; COMMERCIAL PRODUCTS; COMMERCIAL SOFTWARE; INFORMATION GOODS; JOINT DECISIONS; NETWORK EFFECTS; PRODUCT ADOPTION; SOFTWARE INDUSTRY; SOFTWARE PRODUCTS;

COMPUTER SOFTWARE; OPTIMIZATION; PRODUCT DESIGN; PROFITABILITY; STRATEGIC PLANNING;

SOFTWARE DESIGN;

EID: 76949084907     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2010.01.014     Document Type: Article

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