The relative performance of different methods for selecting creative marketing personnel

Marketing Letters

Volumn 23, Issue 4, 2012, Pages 973-985

  Althuizen, Niek ^a  

^a ESSEC BUSINESS SCHOOL   (France)

Author keywords

Creative ability; Marketing employees; Measurement; Recruitment; Selection

Indexed keywords

EID: 84870679180     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9198-x     Document Type: Article

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